Director Sales & Marketing

About the role

The Director of Sales & Marketing is responsible for leading and driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. This position also involves assessing and reacting to market trends, market share and the competitive hotel environment. Additionally, the role includes developing and implementing a marketing communications plan designed to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.

Responsibilities

• Leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
• Affirming & reacting to market trends, market share & the competitive hotel environment.
• Developing and implementing a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Acting as the hotel’s voice of the customer and communicating key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Understanding market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Conducting comprehensive competitive set reviews, SWOT analysis & keeping tabs on new supply.
• Understanding GEO source & developing a plan to penetrate the primary markets.
• Developing/implementing key segment strategy & managing key accounts (both existing & target).
• Designing effective sales deployment schemes & market assignments.
• Developing sales goals designed to achieve budget & market share targets.
• Managing group pace measurement and setting sales production goals.
• Managing sales activity & travel schedule.

Qualifications

• Bachelor’s degree preferred in Marketing
• At least 3 years’ experience as a sales leader, with prior hotel sales experience.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using sales automation (DELPHI) & PMS systems.
• Experience working collaboratively with revenue management.
• Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines.