Director Sales & Marketing

Responsibilities

• Leading & driving top line revenue for traditional sales segments to include group & volume transient.
• Affirms & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.
• Prepare correspondence to customers, internal booking reports and file maintenance.
• Participate in daily business review meeting, training and other sales related meetings as required.
• Ability to work with other departments within the hotel to provide quality service to customers.
• Maintain positive guest relations at all times.
• Resolve guest complaints, ensuring guest satisfaction.
• Attend Industry Meetings and Tradeshows as requested in addition to Community Events.
• Develop and maintain knowledge of Local and Economic Market trends, Competition and Customers.

Qualifications

• Bachelor’s degree preferred in Marketing.
• At least 3 years’ experience as a sales leader, with prior hotel sales experience and progressive luxury hotel sales experience.
• Deep understanding of Luxury guest expectations and 5-star service delivery.
• Experience dealing with/communicating with ownership groups and asset management, and our Partner vendors.
• Proficient in managing/using sales automation (ENVISION) & PMS systems.
• Experience working collaboratively with revenue management.
• Prior Hotel experience in Hospitality Sales, Conference Planning, and/or Convention skills.
• Well-rounded knowledge of all market segments and channel sources, as well as the ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Excellent relationship-building skills and able to effectively network.