Jobs · Marketing · New York

Director Publishers and Platforms

GFR Fund · New York, NY · 3 wk ago
Marketing$165k–$185k/yrFull-time

Responsibilities

  • Prospect and grow a pipeline of programmatic platforms (DSPs, SSPs, and adtech intermediaries) that integrate 3rd-party data and measurement solutions globally
  • Sell into leading advertising technology platforms, with emphasis on data solutions for targeting, planning, and measurement
  • Structure deals leveraging identity solutions including direct digital matching and intermediaries like LiveRamp and Experian
  • Apply consultative selling to help adtech clients optimize the use of TV data in omnichannel marketing
  • Collaborate with BD, Marketing, Product, Engineering, Legal, and Finance to architect, negotiate, and close large-scale data and analytics agreements
  • Manage a high-value pipeline through Samba's Enterprise Sales Process in Salesforce
  • Build and grow relationships with mid-level and senior leaders at target accounts to drive year-over-year upsell
  • Work cross-functionally to keep projects on track and connect products, clients, and client outcomes
  • Maintain accurate pipeline forecasting to meet quarterly and annual revenue goals
  • Bring client feedback and new product ideas back to product management

Requirements

  • 7+ years in a revenue-focused BD or Sales role in advertising, data, measurement/analytics, or AdTech/MarTech SaaS — with media companies, agencies, brands, or platforms
  • Solid understanding of the programmatic and digital landscape and data's role within it
  • Comfortable selling in a team-sell format to senior executives at adtech and measurement platforms
  • Track record of building multi-level strategic relationships that deliver measurable results: revenue growth, new market penetration, and market share gains
  • Ability to operate across client disciplines: Brand, Media, Research, Data/Marketing Sciences, Product, Sales, Technology, Finance, and Strategy
  • Proven ability to open, navigate, and close 6–7 figure solution sales in key verticals
  • Consistent history of surpassing revenue, new business, and profitability targets
  • Working knowledge of syndicated data offerings; able to translate data into strategic frameworks
  • Multilingual a plus: English required; German, French, Spanish, or Italian a bonus

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