Director Publishers and Platforms
GFR Fund · New York, NY · 3 wk ago
Marketing$165k–$185k/yrFull-time
Responsibilities
- Prospect and grow a pipeline of programmatic platforms (DSPs, SSPs, and adtech intermediaries) that integrate 3rd-party data and measurement solutions globally
- Sell into leading advertising technology platforms, with emphasis on data solutions for targeting, planning, and measurement
- Structure deals leveraging identity solutions including direct digital matching and intermediaries like LiveRamp and Experian
- Apply consultative selling to help adtech clients optimize the use of TV data in omnichannel marketing
- Collaborate with BD, Marketing, Product, Engineering, Legal, and Finance to architect, negotiate, and close large-scale data and analytics agreements
- Manage a high-value pipeline through Samba's Enterprise Sales Process in Salesforce
- Build and grow relationships with mid-level and senior leaders at target accounts to drive year-over-year upsell
- Work cross-functionally to keep projects on track and connect products, clients, and client outcomes
- Maintain accurate pipeline forecasting to meet quarterly and annual revenue goals
- Bring client feedback and new product ideas back to product management
Requirements
- 7+ years in a revenue-focused BD or Sales role in advertising, data, measurement/analytics, or AdTech/MarTech SaaS — with media companies, agencies, brands, or platforms
- Solid understanding of the programmatic and digital landscape and data's role within it
- Comfortable selling in a team-sell format to senior executives at adtech and measurement platforms
- Track record of building multi-level strategic relationships that deliver measurable results: revenue growth, new market penetration, and market share gains
- Ability to operate across client disciplines: Brand, Media, Research, Data/Marketing Sciences, Product, Sales, Technology, Finance, and Strategy
- Proven ability to open, navigate, and close 6–7 figure solution sales in key verticals
- Consistent history of surpassing revenue, new business, and profitability targets
- Working knowledge of syndicated data offerings; able to translate data into strategic frameworks
- Multilingual a plus: English required; German, French, Spanish, or Italian a bonus