Director, Public Relations & Communications
Ware Malcomb · Irvine, CA · Yesterday
On-siteMarketingFull-time
Your Role
- Develop and execute integrated PR and communications plans aligned with firmwide strategy, brand positioning and business objectives.
- Oversee external communications, including media relations, press strategy, social media, email marketing, awards and speaking opportunities.
- Lead PR campaigns and initiatives tied to strategic priorities; track editorial calendars and identify proactive visibility opportunities.
- Expand market visibility by identifying and cultivating new media relationships, sponsorships, speaking platforms and thought leadership channels that extend the firm's reach across key markets and audiences.
- Lead brand reputation management by establishing governance for firmwide messaging, brand standards and audience positioning to ensure consistency, differentiation and resonance across all channels and stakeholders.
- Lead the firm's crisis communications framework by developing protocols, playbooks and response materials; overseeing escalation and approval processes; and training spokespeople to ensure timely, confident and effective messaging under pressure.
- Serve as executive communications counsel as a trusted strategic advisor to senior and executive leadership on high-visibility, complex or sensitive initiatives, including messaging strategy, positioning and stakeholder communication.
- Provide strategic oversight of agencies and external partners (PR firms, writers, photographers, freelancers), including scope development, budgets, performance measurement and success criteria.
- Oversee paid media and budget planning, including strategy development, vendor management and ROI evaluation for paid placements, sponsored content and media amplification efforts.
- Support firmwide storytelling through press materials, thought leadership content, awards submissions and digital channels.
- Prepare spokespeople for interviews and media engagement; support leadership with messaging, talking points, Q&A and presentations.
- Collaborate closely with Visual Brand, Marketing Leadership and cross-functional partners on website strategy, SEO alignment, planning and budgeting.
- Establish KPI frameworks, benchmarking performance and producing regular reporting that translates communications data into actionable insights and continuous optimization.
- Contribute hands-on execution when needed to ensure quality, consistency and deadlines are met.
Strategic & Leadership Responsibilities
- Lead annual communications planning, KPI frameworks, playbooks, budgeting and team development.
- Set governance for messaging, approvals and escalation. Steward reputation management across regions and markets.
- Represent PR & Communications in leadership forums and cross-firm initiatives.
- Optimize the operating model (processes, tools and partner ecosystem) to enable scale, consistency, and measurable impact.
- Lead, mentor and develop PR & Communications team members, fostering growth, accountability and performance.
- Champion long-term brand growth through a multi-year communications roadmap aligned with business priorities and supported by strong capabilities and partnerships.
Qualifications
- Bachelor's or Master's degree in Communications, Public Relations, Journalism, Marketing or a related field (or equivalent experience).
- 10-15+ years of experience in public relations and communications, including strategic leadership, crisis management and team leadership.
- Demonstrated experience leading firmwide public relations and communications programs.
- Strong media relations background with a track record of securing high-impact coverage.
- Experience partnering with senior and executive leaders and multidisciplinary teams.
- Proven ability to manage high-visibility communications initiatives and work effectively with agencies and vendors.
- Exceptional writing and editing skills, with the ability to translate technical concepts into clear, engaging narratives.
- Strong project management skills, including prioritization across competing deadlines.
- Proficiency in Microsoft 365 tools (Word, Excel, PowerPoint, Teams, OneNote).
- Experience in Architecture/Engineering, Construction, Real Estate, or professional services strongly preferred.
Skills
- Strong leadership, collaboration and mentorship capabilities
- Excellent communication, judgment and stakeholder-management skills
- Issues management, crisis communications readiness and brand reputation stewardship
- Paid media strategy and budget management
- Performance measurement, KPI development and data-driven decision-making
- High attention to detail, discretion and accountability
- Positive, proactive and highly collaborative working style
- Ability to thrive in a fast-paced and dynamic environment
- Operational rigor across workflows, approvals, calendars and reporting