Director, Public Relations and Communications

Director, Public Relations & Communications Department: Sales & Marketing Location: Remote FLSA Status: Exempt People Leader: No Travel: <5% Summary Company Summary Accuity partners with hospitals and health systems through a technology-enabled, physician-led model that improves clinical documentation integrity, coding accuracy, reimbursement optimization, and quality outcomes. Job Summary The Public Relations & Communications Director is a strategic individual contributor responsible for defining and executing an integrated communications strategy that strengthens Accuity's brand, reputation, and market influence within the healthcare provider and revenue cycle space. This role leads internal communications, external communications, earned media, executive visibility, and B2B social media while serving as a trusted advisor to senior leadership and ensuring alignment across marketing, content, and business priorities. Responsibilities Communications Strategy & Planning Develop and own a comprehensive communications strategy aligned with company growth objectives, brand positioning, and healthcare market dynamicsDefine messaging frameworks that ensure consistency across internal and external channelsPartner with marketing leadership to align communications with campaigns, brand strategy, and demand generation effortsEstablish KPIs and measurement approaches to evaluate reach, engagement, and business impact External Communications & Thought Leadership Lead external communications programs targeting healthcare providers, health systems, and revenue cycle stakeholdersPartner with content team to ensure consistent storytelling while maintaining ownership of external communications strategy and distributionDevelop and amplify thought leadership initiatives, customer stories, and industry perspectives Earned Media, Public Relations & Crisis Communications Own and execute earned media strategy, including media relations, press outreach, and reputation managementBuild and maintain relationships with healthcare, health IT, and business media outletsDevelop press materials including releases, pitches, and media kitsLead proactive media engagement and positioning opportunitiesServe as the lead for crisis communications planning and execution, including issue management, messaging, and executive guidancePartner with legal, compliance, and leadership to manage reputational risk B2B Social Media Strategy Define and lead B2B social media strategy, with emphasis on LinkedIn and relevant healthcare channelsOversee content planning and distribution in partnership with content, brand, and marketing teamsEnable executives and subject matter experts to amplify messaging and thought leadershipTrack and optimize performance based on engagement, reach, and business relevance Executive Communications & Visibility Serve as a trusted advisor to executives on internal and external communications strategyDevelop executive messaging, presentations, and key stakeholder communicationsManage executive visibility strategy, including speaking engagements, media opportunities, and industry presenceSupport personal brand development for executives across media and social platformsEnsure alignment and consistency of executive messaging with company strategy Internal Communications Design and execute a cohesive internal communications strategy that informs, engages, and aligns a fully remote workforcePartner with HR and leadership to support change management and organizational initiatives Qualifications Education and Credentials Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field required Experience 8 to 12+ years of experience in public relations and communications within healthcare or healthcare technologyProven experience developing and executing integrated communications strategies in a B2B environmentStrong media relations background with a track record of securing earned media coverage in healthcare or health ITExperience leading internal communications in a distributed or growing organizationDemonstrated experience advising and supporting senior executivesExperience managing crisis communications and reputational riskExperience with B2B social media strategy and executive amplificationFamiliarity with healthcare provider operations, revenue cycle, or clinical documentation integrity environments strongly preferred Core Competencies Strategic thinking with the ability to translate business objectives into effective communications strategiesExceptional writing, editing, and storytelling capabilitiesExecutive presence and ability to influence senior stakeholdersStrong judgment in high-stakes or sensitive communication situationsAbility to operate independently as a strategic individual contributorHighly effective collaboration across a fully remote, cross-functional organizationStrong organizational and prioritization skills with the ability to manage multiple initiativesData-driven mindset with focus on measuring and improving outcomesAdaptability and comfort operating in a fast-paced, evolving environment Additional Requirements 1) Physical Requirements: The requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job with or without reasonable accommodation. Unless otherwise indicated, Accuity positions require interaction with people and technology while either sitting or standing. Employees must be able to communicate via phone, email, etc. and sit for extended periods of time, with or without reasonable accommodations. Physical effort and exposure to physical risk are limited to that of an office role / environment. 2) Position and Employment Statement: While this job description is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties from a job and to assign other duties as necessary and at any time. All positions at Accuity Delivery Systems, LLC, are at-will employment, and a position description is not a guarantee of a job or of job responsibilities.