Jobs · Marketing · New York

Director of Public Relations & Communications

Uphold · New York, NY · 3 wk ago
HybridMarketingFull-time

Uphold is a financial technology company that believes on-chain services are the future of finance. We provide modern infrastructure for on-chain payments, banking and investments. Offering Consumer Services, Business Services and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. Uphold integrates with over 30 trading venues, including centralized and decentralized exchanges, to deliver superior liquidity and optimal execution. Uphold never loans out customer assets and is always 100% reserved. The company pioneered radical transparency and uniquely publishes its assets and liabilities every 30 seconds on a public website (Transparency Page). Uphold strips away the complexity to open up Web3 finance for everyone.

About The Role

Uphold is looking for a Director of Public Relations & Communications to own and drive the company's external voice; from proactive media strategy to crisis response and executive visibility. This is a high-visibility role for someone who can operate at two speeds simultaneously: strategic enough to sit with the CEO and shape company narrative, and hands-on enough to draft the release, pitch the reporter, and get the story placed themselves.

Responsibilities

  • Own the PR function end-to-end - strategy, execution, and measurement — across corporate, enterprise, retail and regulatory
  • Build and execute a proactive media strategy that positions Uphold and its leadership as authoritative voices in crypto, fintech, and financial services
  • Write and ship press releases, media statements, byline articles, executive talking points, and messaging frameworks - this is a role that writes, not just directs writing
  • Manage rapid-response and crisis communications, particularly around regulatory developments, market volatility, and industry news cycles that move fast in crypto
  • Leverage and grow existing relationships with crypto, fintech, and financial media (reporters, editors, producers) to secure earned coverage
  • Prep and accompany executives for interviews, panels, and press engagements — including sitting at the table with the CEO on strategic comms decisions
  • Coordinate cross-functionally with Marketing, Legal, Compliance, and Product to ensure messaging is accurate, timely,

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