Director - Property Marketing

Responsibilities

• Own marketing strategy across a portfolio of assets, ensuring alignment with asset-level business plans and investment objectives
• Partner with Asset Management, Development, and Management Service to shape asset strategy, including positioning, target customers, and commercial approach
• Support assets across multiple classes (e.g., residential, PBSA, mixed-use, commercial), adapting strategy based on lifecycle stage and market dynamics
• Define and evolve clear, differentiated positioning for each asset, grounded in market insight, customer segmentation, and competitive context
• Ensure alignment with the broader brand while enabling each asset to express a distinct, locally relevant identity
• Translate strategy into compelling narratives that resonate with target audiences and support leasing and revenue objectives
• Lead the development of go-to-market strategies for launches, lease-up, repositioning, and stabilization phases
• Support the development of channel strategy, campaign approach, and phasing aligned to asset lifecycle and timelines
• Oversee execution of integrated campaigns across digital, brand, property level PR, and partnerships, ensuring consistency and quality
• Establish and track KPIs tied to commercial outcomes (leasing velocity, lead conversion, occupancy, revenue)
• Leverage data and insights to continuously optimize performance and inform decision-making
• Partner with Global Digital Marketing Operations to ensure adoption of platforms, tools, and reporting frameworks
• Act as the primary marketing partner to Development, Asset Management, and Management Services and regional leadership within the cluster
• Lead cross-functional coordination across assets and teams, ensuring marketing strategies are connected, sequenced, and optimized at a portfolio level rather than in isolation
• Drive alignment across global frameworks and local market execution, ensuring consistency in approach while enabling thoughtful adaptation to market conditions
• Partner closely with Global Marketing, Communications, Digital, and Place & Destination Marketing to translate positioning into cohesive, end-to-end customer experience and activation
• Influence senior stakeholders by bringing clear, data-driven marketing perspectives that shape asset decisions, investment priorities, and go-to-market approaches
• Oversee agency relationships across the portfolio, ensuring strong strategic input and high-quality execution
• Embed best practices and scalable approaches across the portfolio

Qualifications

• 8+ years of experience in marketing, ideally within real estate, property management or multi-asset environments
• Strong expertise in brand positioning, customer strategy, and go-to-market execution
• Commercially minded, with the ability to connect marketing activity to leasing, revenue, and asset performance
• Focused on achieving measurable outcomes and delivering high-quality results through consistent performance and goal-oriented actions
• Able to pivot and adjust approaches in response to changing circumstances, needs, and priorities
• Actively drives transformation and improvement, advocating for innovation and continuous development within the firm
• Makes decisions based on long-term vision and strategic objectives, ensuring alignment with overall business goals
• Comfortable with uncertainty and able to thrive in dynamic environments, swiftly adjusting to new challenges and opportunities
• Committed to managing resources efficiently, ensuring financial sustainability, and making sound budgetary decisions to support business growth
• Forms mutually beneficial relationships with other individuals or groups
• Actively seeks to expand one’s knowledge base and learn from experiences