Director, Product Marketing - Sage HCM

About the role

The Director, Product Marketing will define how Sage positions, launches, and grows its North American HCM, payroll, workforce management, and AI-enabled portfolio. This includes shaping the market story for Sage HCM as both a standalone platform and a connected workforce-and-finance solution.

Responsibilities

• Own product marketing strategy for Sage’s North American HCM, payroll, workforce management, and AI-enabled portfolio.
• Shape portfolio positioning, value propositions, and commercial strategy to support growth, adoption, retention, expansion, and market differentiation.
• Influence roadmap, investment, segmentation, pricing, packaging, launch sequencing, and go-to-market priorities through market, customer, product, and commercial insight.
• Lead, coach, and develop a high-performing product marketing team, raising standards and scaling product marketing impact.
• Lead, coach, and develop a high-performing product marketing team, raising standards and scaling product marketing impact.
• Translate evidence into recommendations that influence roadmap, launch priorities, segmentation, pricing, packaging, and growth opportunities.
• Challenge assumptions with data and customer insight to strengthen Sage’s position in the HCM, payroll, workforce management, and AI-enabled software market.
• Define differentiated positioning, messaging, and value propositions across products, segments, buyer audiences, and customer lifecycle stages.
• Build clear, evidence-based narratives that communicate customer value, competitive differentiation, and commercial relevance.
• Partner with Product, Sales, Growth and Performance Marketing, Customer Success, and Partner teams to connect product strategy to launch execution, sales readiness, customer adoption, and revenue growth.
• Use performance insights to improve launch effectiveness, sales readiness, adoption, retention, expansion, and in-life optimization.
• Define enablement strategies that equip Sales, Customer Success, and Partner teams to position and sell Sage solutions effectively.
• Support migration, adoption, retention, and customer growth initiatives through clear value-based messaging and programs.
• Create clarity across a complex global organization, resolving ambiguity and helping teams make trade-offs across competing priorities.
• Establish scalable product marketing standards, frameworks, and best practices that improve quality, consistency, and commercial impact.
• Lead the practical use of AI-enabled tools and workflows to improve product marketing effectiveness, efficiency, decision-making, and quality.

Requirements

Minimum qualifications include 10+ years of product marketing experience in B2B SaaS, ideally within HCM, Payroll or Finance solutions. People leadership experience with a track record of coaching, developing capability, and scaling product marketing impact is required. Background leading product marketing strategy across a portfolio, product domain, region, or multi-product business is essential. Advanced capability in positioning, messaging, value proposition development, portfolio narrative, and executive-level storytelling is necessary. Strong use of customer insight, market research, competitive intelligence, analyst perspectives, product signals, and commercial data to guide strategy and decision-making is expected. Track record influencing roadmap, investment decisions, go-to-market sequencing, segmentation, launch priorities, and commercial planning is crucial. Strong commercial judgment and cross-functional leadership, with measurable impact on launch effectiveness, sales readiness, customer adoption, retention, expansion, or revenue growth, is required.

Qualifications

Advanced degree in Business Administration, Marketing, Communications, or related field is preferred. Proven success in driving product marketing strategy and execution is key. Experience in defining and executing go-to-market plans for complex technology solutions is beneficial. Demonstrated ability to build and lead high-performing teams is essential. Strong analytical skills and the ability to interpret and apply market and customer data to drive strategic decisions is critical. Excellent communication and presentation skills are necessary. Ability to work collaboratively with cross-functional teams and stakeholders is important. Knowledge of AI and its applications in HR and finance is advantageous.

Skills

• Strong product marketing strategy and execution skills.
• Experience in defining and executing go-to-market plans for complex technology solutions.
• Ability to build and lead high-performing teams.
• Strong analytical skills and the ability to interpret and apply market and customer data to drive strategic decisions.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams and stakeholders.
• Knowledge of AI and its applications in HR and finance.

Benefits

Sage offers a comprehensive benefits package including health insurance, retirement plans, paid time off, and more. The company also provides professional development opportunities and encourages a culture of continuous learning and growth.

Pay

The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in those locations, the target salary range for new hires is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan (30%) based on company and individual performance.

Schedule

This role requires a hybrid schedule with 3 days per week from the San Jose Office (300 Park Avenue).