Director, Product Marketing

Responsibilities

• Product Commercialization & Go-to-Market Leadership
• Partner with Product Development (PD) to co-lead the discovery phase; leverage consumer insights and market whitespace to pitch, prioritize, and price new concepts that drive omnichannel growth.
• Own the end-to-end commercialization lifecycle and the cross-functional Stage-Gate process—driving alignment across Finance, Supply Chain, Channel Teams and Marketing to ensure launches are scalable, on-time, and impactful.
• Serve as the primary strategic bridge between Wholesale, E-commerce, HCB and Marketing; translate brand stories into winning omni strategies while ensuring channel-specific needs are integrated into the broader innovation roadmap.
• Analyze market signals and product metrics to measure ROI and inform future roadmaps, ensuring every launch strengthens Madison Reed’s premium market position.
• Strategic Partner to the SVP of Integrated Marketing
• Act as a core advisor to the SVP of Integrated Marketing to architect annual plans and portfolio strategies that align product innovation with brand growth.
• Lead the integration of product narratives across brand campaigns and seasonal initiatives, ensuring a cohesive and premium consumer experience at every touchpoint.
• Drive organizational clarity on product priorities and sequencing; develop high-stakes storytelling and business cases to secure executive alignment and resource allocation.
• Transform high-level marketing goals into actionable product roadmaps, bridging the gap between creative vision and commercial execution.
• Wholesale Marketing Leadership (Non-Digital Media)
• Collaborate with the Wholesale leadership team to prepare for high-stakes retail partner meetings, ensuring marketing strategies support long-term brand equity and joint business goals excluding paid digital media.
• Develop compelling in-store, on-shelf, and educational materials that drive awareness, trial, and conversion.
• Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity.
• Develop high-impact retail toolkits that directly drive measurable sell-through and brand equity across all professional channels.
• Ensure wholesale executions reflect Madison Reed’s premium positioning and deliver a best-in-class retail experience.

Qualifications

• 10+ years of marketing experience, with significant leadership experience in product marketing.
• Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands.
• Proven experience managing complex product lifecycles and Stage-Gate processes in a high-growth environment.
• Ability to influence without authority across a matrixed organization, specifically bridging the gap between creative marketing teams and operational wholesale teams.
• Deep and extensive experience conducting consumer research to gain consumer insights which inform product positioning.
• Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs.
• Exceptional strategic thinking paired with operational rigor and attention to detail.
• Confident cross-functional leader with the ability to influence at the executive level.
• Passion for beauty, innovation, and building brands that customers love.