Director, Product Marketing

About the role

This role will lead the development of clear, differentiated positioning and messaging for a multi-product B2B SaaS platform serving finance and operations audiences. You will partner across product, sales, customer, and marketing teams to translate market insight into compelling go-to-market strategy, customer communications, and market presence.

Responsibilities

• Own and define the company's positioning and market differentiation
• Establish and maintain the company's narrative and messaging architecture
• Translate AI capabilities into convincing narratives for finance and operations markets
• Conduct in-depth customer research to inform the voice of the customer
• Leverage data to craft strategic recommendations based on market trends and customer insights
• Shape the strategy for analyst relations to influence market representation
• Direct execution standards and operational rhythms for the marketing function

Qualifications

• 10+ years in B2B SaaS marketing with significant Product Marketing leadership experience
• Demonstrated ownership of company-level positioning for multi-product SaaS platforms
• Experience leading go-to-market strategy including segmentation, launch, and customer communications
• Proven ability to translate market insights into strategic decisions on pricing and packaging
• Strong background in coaching high-performing marketing teams, enhancing craft and career growth
• Proficient in using AI to enhance marketing operations with measurable results

Benefits

• Remote-first work environment with flexible hours within Canada
• Trust-based approach to time off for rest and recharge
• Comprehensive health, vision, and dental benefits including an Employee Assistance Program
• Regular educational sessions for continuous learning and knowledge sharing
• Stock options available for all employees as part of ownership in the company