Director, Product Marketing

About the role

The Director, Product Marketing leads product marketing for AGBO’s first game. This position owns positioning, launches, player adoption, and scaling across the game lifecycle. The role sits at the intersection of the development studio, publishing, and platform partners, ensuring player insight and market intelligence inform both product strategy and go-to-market execution.

Responsibilities

• Positioning and Messaging
  • Lead the positioning and messaging for the title, from the core promise down to the line of copy on the store page; own the operational ownership of the identity hook.
  • Set the marketing strategy across the full lifecycle, from before announcement through early access and into live service, ensuring each beat gives players a new reason to pay attention.
  • Set the rules for what claims can be made against competitors and keep messaging honest about what the game delivers at each stage.
• Audience and Insight
  • Define the audience: core players plus the wider audience from AGBO’s film and television work.
  • Turn research, playtests, and community signal into decisions about positioning and packaging; state plainly when data contradicts the plan.
  • Commission the qualitative and quantitative research the team needs and deliver it to development early enough to drive change.
  • Track the competition: know what’s launching, what competitors claim, and where the openings are.
• Go-to-market and Live Service
  • Build the go-to-market plan for every beat: reveal, betas, early access, launch, and every phase that follows.
  • Own the store pages and platform presence; work with platform partners on featuring and co-marketing.
  • Work with the development team on how features are named and presented so what gets built reads clearly to players.
  • Position the ongoing content and monetization strategy so players understand what they’re getting while the numbers still work.
  • Partner closely on user acquisition targets, channel mix, creative testing, etc.
  • Develop and run A/B and multivariate tests to validate positioning, creative, and pricing decisions.
  • Plan the localization and international rollout sequence, market by market.
  • Own the funnel and its targets with analytics; report against launch stage gates with clear recommendations on timing.
  • Work directly with first-party platform partners to plan and execute launches.
• Cross-functional Leadership
  • Sit at the production table with the development studio and in its standups.
  • Brief and manage creative agencies and outside partners; hold them to the bar on assets that carry the campaign: reveal trailer, key art, and the store page.
  • Advise studio and company leadership in concise, actionable memos.
  • Own the product marketing budget and account for what the spend returned.
  • Hire and develop a small product marketing team over time while continuing to execute the work alongside them.

Qualifications

• 8–12 years in games product marketing, brand, or go-to-market, with 2+ years leading a function or a team.
• Shipped a game as the marketing owner.
• Experience with live-service games.
• Owned positioning for a product that had to win attention in a crowded category; able to walk through what was decided and why.
• Fluency with the numbers that decide a launch: wishlists, CPI, ROAS, D1/D7/D30 retention, LTV to CAC, and store conversion.
• Strong demonstrated data-analysis skills; comfortable working with numbers, spotting trends, and translating data into clear, actionable insights and recommendations.
• Hands-on experience with BI/dashboard tools.
• Experience designing and reading A/B and multivariate tests and building LTV and pricing models.
• Plays games regularly and knows the current landscape firsthand.
• Understands creator and streamer culture from the inside and knows how a game earns credibility with players who distrust marketing.
• Writes well, whether a messaging doc, a memo to leadership, or a single line of store copy.
• Experience working across development, publishing, community, and paid-media teams.

Nice to have

• Familiarity with emerging tools and technologies that are changing how marketing teams work (content creation, creative testing, data analysis, etc.).

Additional Information

This role is based in Los Angeles, CA. Candidates must be located in the area or willing to relocate. Candidates must be legally authorized to work in the U.S.