Director, Product Marketing

About Us

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way.

The Role

As Director of Product Marketing, you’ll shape how Cast & Crew’s products are positioned, messaged, and brought to market, making sure the right stories reach the right buyers at exactly the right moment. This is a role for someone who loves both the craft of product marketing and the discipline of building. You’ll drive the development of go-to-market strategies, sales enablement content, and product narratives that help production accountants, studio finance teams, and entertainment operators understand what Cast & Crew can do for them. You’ll work closely with Product, Sales, and Marketing to ensure every launch lands with clarity and every sales conversation is backed by sharp, compelling materials.

What Makes This Opportunity Rare?

Cast & Crew is in an exciting period of product innovation, and the Product Marketing function has real room to grow. You’ll shape it, bringing structure, standards, and creative ambition to a team that’s ready to level up.

Your Impact

• Translate products into compelling stories: Develop crisp, differentiated messaging and positioning for Cast & Crew’s product portfolio that speaks to the needs of production accountants, studio finance teams, and entertainment operators, and clearly communicates the value of our modern SaaS solutions.
• Amplify product innovation: Partner closely with Product to develop compelling market narratives around Cast & Crew’s rapidly evolving platform, helping customers and prospects understand what’s new, what’s coming, and why it matters for their business.
• Own the GTM motion: Design and lead a repeatable go-to-market process for Cast & Crew product launches and updates, from positioning and messaging to sales enablement and field readiness, ensuring every release lands with clarity and impact.
• Enable the revenue team: Build and maintain a library of sales enablement content, including pitch decks, one-pagers, battle cards, and demo narratives, that gives client-facing teams the tools they need to sell and retain with confidence.
• Build the PMM foundation: Define and elevate the processes, standards, templates, and operating rhythms that will take Cast & Crew’s product marketing function to the next level, creating a scalable, repeatable model that the team can grow into and the business can depend on.
• Grow a high-performing team: Lead and develop a team of PMMs, creating a culture of craft, curiosity, and continuous improvement. Set a clear bar for great work, invest in each person’s growth, and build a collaborative environment where the team gets better together.

Qualifications

• Demonstrates expertise in crafting clear, compelling, and differentiated messaging and positioning that resonates with target buyers and stands out in a competitive market.
• Shows a deep understanding of enterprise B2B SaaS go-to-market motions, including product launches, sales enablement, and messaging strategy.
• Demonstrates a track record of translating complex product capabilities into clear business value, with particular strength in communicating to business buyers such as Finance and Accounting executives.
• Demonstrates strong cross-functional collaboration skills, with a proven ability to align Product, Sales, and Marketing teams around a shared narrative and strategy.
• Takes a data-driven approach to the work, using customer insights, market research, and performance signals to continuously refine messaging and measure impact.
• Proven ability to lead, mentor, and develop a product marketing team, setting clear goals, fostering a high-performance culture, and growing individual contributors.

Must Have

• 7–10+ years of product marketing experience in B2B SaaS
• 3+ years of people management experience, with a proven track record of leading and developing product marketing teams
• Experience building and executing go-to-market strategies, including positioning, messaging, and sales enablement
• Experience influencing peers and cross-functional stakeholders in a highly collaborative environment, aligning teams toward a common goal

Nice to Have

• Experience in the entertainment, media, or payroll/fintech industry
• Experience marketing products to Finance and Accounting buyers

Benefits

Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more!

Note

Note: Cast & Crew benefits are subject to eligibility requirements.

Equal Opportunity Employer

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

California Privacy Rights

A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/

Compensation

The compensation range for this position is: $165,000.00 - $230,000.00 per year.