Director, Product Marketing - Sage HCM

About the role

Hackajob is collaborating with Sage to connect them with exceptional professionals for this role. The market problem remains significant: many businesses struggle to connect HR, payroll, workforce data, and financial decision-making. Sage HCM is a cloud Human Capital Management platform for HR, payroll, talent engagement, and workforce management. It can be sold as a standalone platform and integrated with financial management and ERP systems, including Sage Intacct. This gives Sage a strong positioning opportunity to help businesses connect workforce decisions to financial and operational outcomes.

Responsibilities

• Define how Sage positions, launches, sells, and grows its North American HCM, payroll, workforce management, and AI-enabled portfolio.
• Lead product marketing strategy, a high-performing team of Senior Product Marketers, influence roadmap and investment decisions, shape portfolio narratives, and align Product, Sales, Growth and Performance Marketing, Customer Success, and executive stakeholders around a clear commercial direction.
• Own a high-stakes AI positioning challenge in a category where trust and confidence matter. Shape the market story for Sage HCM as both a standalone HCM platform and a connected workforce-and-finance solution.
• Influence the decisions senior product marketers care about: portfolio strategy, roadmap inputs, segmentation, pricing and packaging, launch priorities, sales readiness, and customer growth.
• Lead and develop a product marketing team while setting the standards for how Sage tells sharper, more differentiated, and more commercially effective stories in HCM, payroll, and AI.

Requirements

Minimum Qualifications:

• 10+ years of product marketing experience in B2B SaaS, ideally within HCM, Payroll or Finance solutions.
• People leadership experience with a track record of coaching, developing capability, and scaling product marketing impact.
• Background leading product marketing strategy across a portfolio, product domain, region, or multi-product business.
• Deep understanding of B2B SaaS go-to-market models, customer journeys, segmentation, pricing, packaging, adoption, retention, expansion, and commercial performance drivers.
• Advanced capability in positioning, messaging, value proposition development, portfolio narrative, and executive-level storytelling.
• Strong use of customer insight, market research, competitive intelligence, analyst perspectives, product signals, and commercial data to guide strategy and decision-making.
• Track record influencing roadmap, investment decisions, go-to-market sequencing, segmentation, launch priorities, and commercial planning.
• Strong commercial judgment and cross-functional leadership, with measurable impact on launch effectiveness, sales readiness, customer adoption, retention, expansion, or revenue growth.

Qualifications

Experience:

• Experience in defining and executing product marketing strategies for HCM, payroll, workforce management, and AI solutions.
• Proven ability to lead and develop a high-performing product marketing team.
• Experience shaping and influencing portfolio strategy, roadmaps, and investments.
• Strong understanding of B2B SaaS go-to-market models and customer journeys.
• Ability to translate complex buyer, competitor, product, and commercial signals into actionable decisions.
• Experience in using customer insight, market research, competitive intelligence, and commercial data to guide strategy and decision-making.
• Track record of influencing roadmap, investment decisions, go-to-market sequencing, segmentation, launch priorities, and commercial planning.
• Experience in cross-functional leadership, with measurable impact on launch effectiveness, sales readiness, customer adoption, retention, expansion, or revenue growth.

Skills

Skills:

• Strong communication and presentation skills.
• Excellent analytical and strategic thinking abilities.
• Experience in managing and influencing cross-functional teams.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of AI and its applications in HR and payroll.
• Experience in defining and communicating differentiated positioning and value propositions.
• Experience in shaping and influencing portfolio narratives and executive-level storytelling.

Benefits

Hybrid work schedule; 3 days per week from our San Jose Office (300 Park Avenue).

Pay

The compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in those locations, the target salary range for new hires is: $200,000 to $260,000 base. In addition to base salary, employees will participate in a bonus plan (30%) based on company and individual performance.

Schedule

Hybrid work schedule; 3 days per week from our San Jose Office (300 Park Avenue).