Director Product Marketing, Institutional

Owns product marketing for Cboe's institutional businesses, with Derivatives and Data Vantage as primary areas of ownership and Equities and FX as secondary areas of support. This is a hands-on leadership role that sets strategy, leads a team of product marketers, and serves as one of the team's strongest individual producers.

Responsibilities

• Own positioning, messaging, and go-to-market strategy across Derivatives, Data Vantage, Equities, and FX, tailored to each institutional audience’s buying and adoption process.
• Partner with sales and product managers to translate commercial plans and roadmaps into market-ready, audience-specific positioning, and own the integrated product launch roadmap.
• Coordinate launch timing with the institutional events calendar and flagship content vehicles owned by Marketing Programs.
• Set the messaging framework and product marketing kit that regional marketing leads in the EU and APAC localize and deploy, ensuring consistent positioning for each audience globally.
• Act as the team's lead storyteller, translating complex products into clear, compelling narratives for institutional audiences, and directly write flagship content, including product narratives, launch messaging, and high-visibility client and sales materials.
• Develop launch plans from positioning and naming through campaign execution and sales rollout, coordinating with COE teams such as web, PR, and paid advertising.
• Use AI tools to accelerate content development, market and competitive research, and campaign production, and build that fluency across the team.
• Lead, develop, and direct a team of product marketers.
• Own day-to-day marketing relationships with product and sales leaders across all businesses.
• Allocate the program budget across products within the investment plan set by the Head.
• Build and maintain reporting frameworks, tracking KPIs such as pipeline contribution, product adoption, campaign, and launch performance.

Requirements

• 10+ years of B2B product marketing experience, with a strong preference for financial services or capital markets.
• Strong writer and content creator capable of producing institutional-grade positioning, launch messaging, and sales materials directly.
• Demonstrated ownership of product positioning, messaging, and launch strategy across a portfolio of products or businesses.
• Comfort operating as a player-coach, balancing strategy and team leadership with hands-on execution.
• People leadership experience, including leading and developing marketers.
• Proven cross-functional partnership with product management and sales leaders.
• Experience marketing complex products to institutional or sophisticated B2B audiences.
• Data-driven approach with comfort owning competitive intelligence, win/loss analysis, and program reporting.
• Comfort operating in a regulated environment with compliance and legal review.

Preferred Qualifications

• Working knowledge of derivatives, options, market data products, or FX.
• A portfolio of positioning, messaging, or launch content samples.
• Experience building scalable, global-to-local product marketing frameworks and equipping regional or field teams to localize and execute.
• Product launch and sales enablement experience, including training sales teams on new positioning.
• Familiarity with Salesforce, product marketing and sales enablement tools (e.g., Highspot, Seismic), and analytics tools.

Pay

The anticipated base salary range for this role is $187,000–$242,000. This role may also be eligible for annual incentive compensation and, where applicable, participation in Cboe's long-term equity programs.

Additional information about Cboe's total rewards program, including benefits and other compensation components.