Director, Product Marketing - Carrier

Location: Chicago, Atlanta, Dallas, Lincoln, or Toronto (Hybrid)

About the role

This position operates in a hybrid model, with in-office collaboration 1-2 days a week from our Chicago, Atlanta, Dallas, Lincoln, or Toronto offices, plus occasional travel. Applied is where insurance technology gets reinvented, and we build it fast. Our cloud software and AI-powered solutions reach thousands of agencies and brokers worldwide, setting the pace for what modern insurance can do.

We’re looking for a Director, Product Marketing to join our Carrier Product Marketing team and lead product marketing strategy for Applied’s carrier-facing portfolio, driving growth with insurance providers globally. This is a strategic role, as the carrier segment is a key growth vector for Applied. The carrier function is still early in its scale curve, offering a clear path to senior leadership growth as the business expands.

Responsibilities

• Set the product marketing strategy for the carrier segment, owning positioning, narrative, and market direction across Cytora, Ivans, and all carrier-facing capabilities globally
• Translate complex, technical carrier capabilities into narratives and visuals that resonate with non-technical executives, owning the visual language across diagrams, one-pagers, and demos
• Own naming and brand architecture decisions across Cytora, Ivans, and the broader Applied Carrier portfolio
• Build, lead, and develop a team of product marketers covering Cytora and Ivans, establishing the carrier PMM operating model — including AI tooling and scalable systems — as the business grows
• Partner with Product Management and Operations leadership on roadmap, positioning, and pricing, and with Sales, Customer Success, and Demand Gen to drive pipeline, competitive win rate, and adoption
• Govern the launch process for carrier-facing products, ensuring cross-functional alignment and strong launch outcomes
• Drive carrier market and competitive intelligence, and build relationships with industry analysts focused on the carrier and insurtech ecosystem
• Own a systematic win/loss and customer research program, feeding findings into positioning, roadmap, and competitive strategy
• Own and report on PMM-influenced metrics for the carrier segment — pipeline contribution, win rate, adoption, and launch outcomes
• Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact

Requirements

• 8-10+ years in B2B product marketing, with 3-5+ years of people management experience
• Proven track record leading product marketing for a high-growth segment, new product category, or emerging business unit in enterprise SaaS
• Demonstrated ability to build the PMM function for a smaller, scaling team, operating with a builder’s mindset and partnering closely with senior leadership
• Excellent written, verbal, and presentation skills, including comfort representing the company with analysts, partners, and at industry events
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Preferred Qualifications

• Experience in insurance, insurtech, financial services, or another regulated B2B industry
• Experience working in AI-forward marketing teams or driving AI adoption within marketing functions
• Strong financial acumen and experience contributing to business case development, pricing strategy, and segment investment planning
• Data-driven mindset with a proven ability to use analytics to guide GTM strategy
• MBA a plus

Why join us

The best work happens when smart people move fast, together. For over 40+ years, Applied has built technology that solves real problems for insurance professionals — and we’re still pushing what’s possible. You’ll be part of our people-first culture built on trust, inclusion, and growth — where you’re supported to deliver, collaborate with teammates who care, and grow with leaders invested in your success.

Benefits

• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday
• Compensation Transparency

Pay

Our targeted starting base salary in the United States for this position ranges from $150,000 to $180,000 USD. To determine a new team member’s starting pay, we consider a variety of factors, including depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.