Director, Product Marketing - Carrier

Transforming the insurance industry is ambitious, and at Applied, we’re building a team that shows up every day ready to learn, try new things, and deliver innovative software and services. With 40+ years of experience in Insurtech, we’re redefining what’s achievable while creating a culture where amazing career moments happen.

About the Role

We're hiring a Director, Product Marketing — Carrier for a hybrid role (1-2 days a week in-office) with occasional travel. This strategic position leads product marketing strategy for Applied's carrier-facing portfolio, focusing on product positioning, launch strategies, and team leadership. The role partners closely with Product Management, Sales, and Marketing to drive growth with insurance providers globally. This is a builder’s mindset role, offering a clear path to senior leadership as the business expands.

Responsibilities

• Strategy & Vision: Set the product marketing strategy for the carrier segment, aligned with Applied’s Carrier portfolio strategy and growth priorities. Own positioning, narrative, and market direction for carrier buyers across Cytora, Ivans, and all carrier-facing capabilities globally.
• Product Storytelling: Translate complex, technical carrier capabilities (e.g., underwriting risk data, core system integrations) into clear narratives and visuals for non-technical executives.
• Product Brand Architecture: Own naming and brand architecture decisions across Cytora, Ivans, and the broader Applied Carrier portfolio, defining how these products relate to each other and the Applied brand.
• Team Leadership: Build, lead, and develop a team of product marketers covering Cytora and Ivans. Foster a culture of excellence through scalable programs, outcome-based accountability, and continuous learning.
• Cross-Functional Partnership: Partner with Product Management, Operations, Sales, Customer Success, and Demand Gen to ensure PMM output drives pipeline, competitive win rate, and adoption.
• Product Launch & GTM: Govern the launch process for carrier-facing products, ensuring cross-functional alignment and achievement of desired outcomes.
• Market & Competitive Intelligence: Drive carrier market intelligence and competitive positioning. Partner with Corporate Communications and business leaders to build relationships with industry analysts.
• Win/Loss & Customer Insights: Own a systematic win/loss and customer research program, feeding findings into positioning, roadmap input, and competitive strategy.
• Performance: Own and report on PMM-influenced business metrics for the carrier segment, including pipeline contribution, win rate, adoption, and launch outcomes.
• AI-Forward Operating Model: Champion and contribute to Applied PMM’s use of AI tooling, custom skills, and scalable systems to compound team impact.

Requirements

• 8-10+ years in B2B product marketing, with 3-5+ years of people management experience.
• Proven track record leading product marketing for a high-growth segment, new product category, or emerging business unit in enterprise SaaS.
• Experience building the PMM function for a smaller, scaling team with a builder’s mindset and close partnership with senior leadership.
• Experience in insurance, insurtech, financial services, or another regulated B2B industry strongly preferred.
• Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a plus.

Skills

• Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events.
• Strong financial acumen and experience contributing to business case development, pricing strategy, and segment investment planning.
• Data-driven mindset with proven ability to use analytics to guide GTM strategy.
• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA a plus.

Schedule

Hybrid: 1-2 days a week in-office based out of Chicago, Atlanta, Dallas, Lincoln, or Toronto (Canada) offices, with occasional travel.

Benefits

• A culture that values diversity, inclusion, and teamwork.
• Flexible work arrangements, collaborating remotely and in-person.
• Comprehensive benefits package, including medical, dental, and vision coverage.
• Holiday and vacation time, plus health & wellness days.
• A bonus day for your birthday.

Pay

Targeted starting base salary in the United States ranges from $150,000 - $180,000 USD. Additional compensation may include bonus and commission, depending on the role.