Director, Product Marketing

Who Are We Looking For?

We are looking for a Product Marketing Director to be a key piece of the marketing organization. This role will ensure we build out the materials and tactics to support our expanding business.

What Will You Be Doing?

• Strategize on priority focus areas that can make the biggest positive impact
• Develop new product positioning to effectively articulate and differentiate our value proposition
• Ensure direct reports are aligned to deliver on broader marketing and company objectives
• Strategize and plan the launch of new products and work cross-functionally for a coordinated effort
• Build the tools and tactics needed to effectively introduce new products and partnerships to market through tools such as presentations, collateral, and internal communications
• Collaborate with marketing team to successfully communicate releases and drive demand generation around new product development
• Support sales through trainings and enablement tools that foster a deep understanding of what they’re selling
• Develop strong market intelligence so that you understand the market and buyer behavior through sales insight, market research and competitive analysis. Bring relevant information to the appropriate product, sales and leadership teams

Requirements

• 7+ years of B2B product marketing experience
• Experience managing and leading a team
• A deep understanding of the financial services industry and retirement plan market
• Experience in branding, communications strategy, partnerships, and product development
• A constant drive to improve middle-of-the-funnel lead generation
• Outstanding verbal and written communication skills
• A demonstrated start-up mentality with the ability to operate in a collaborative team environment and adapt effectively to changing business priorities/strategies
• Proven ability to prioritize multiple projects and tasks, adapt to changing needs, and tackle new challenges daily!

Benefits

• We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee.
• Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale.
• And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Our Process

• The interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team.
• From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience.
• Successful candidates then move on to a virtual or in-person interview panel.
• Before extending an offer, we complete a reference check with a current or former manager and a peer.
• Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.

Contact Information

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