Director, Product Management - Credit Card

Why USAA?

USAA’s mission is to empower members to achieve financial security through competitive products, exceptional service, and trusted advice. The company strives to be the #1 choice for the military community and their families, guided by core values of honesty, integrity, loyalty, and service. USAA supports active‑duty military spouses and may offer remote or hybrid flexibility consistent with policy and business needs.

The Opportunity

As Director, Product Management – Credit Card, you will own the end‑to‑end acquisition engine for the credit card business, driving profitable growth in member and new‑to‑bank card acquisition across paid and organic channels. You will align marketing, partner strategy, underwriting, product, analytics, and operations to convert demand into approved, activated, high‑quality customers. You will also manage a team of individual contributors who formulate product and sales strategy recommendations based on profitability, competitiveness, and performance analysis.

What You’ll Do

• Communicate and promote the product value proposition to the Distribution organization.
• Ensure the product team delivers sales support to all distribution channels (e.g., .com, mobile, contact center) with appropriate tools, collateral, and training.
• Develop new product or sales offerings and enhance features/services for existing offerings.
• Lead research, analysis, and performance‑metric evaluation to recommend market opportunities or product enhancements.
• Leverage data and member information to formulate product strategy and gather competitive intelligence.
• Partner with stakeholders to develop communications for product and pricing strategies for key committees and functions.
• Build and oversee a functional team through recruiting, development, retention, coaching, performance management, and support.
• Interpret performance results to inform product or sales forecasting and planning.
• Identify, measure, monitor, and control risks in accordance with risk and compliance policies.

Key Responsibilities

• Own the acquisition strategy and operating plan for consumer credit‑card growth across all channels (digital, partner, direct mail, retail, branch, performance marketing).
• Build and optimize the full funnel from demand generation to approval, funding, activation, and early spend.
• Drive acquisition performance against metrics such as approval rate, conversion, CPA/CAC, cost per funded account, activation, and early portfolio quality.
• Partner with product, underwriting, marketing, data, and analytics teams to improve targeting, offer strategy, application experience, and funnel conversion.
• Collaborate with marketing to prioritize channel mix, creative strategy, media investment, and partner relationships for profitable acquisition.
• Lead acquisition planning, execution, and measurement with a focus on accountability and continuous optimization.
• Work with risk and operations to enhance decisioning, fraud controls, and onboarding efficiency without compromising quality.
• Partner with finance and leadership to connect acquisition investment to long‑term value and portfolio economics.
• Create executive‑level reporting and strategic recommendations on wins, gaps, and opportunities across the acquisition engine.

Requirements

• Bachelor’s degree in Business, Marketing, Supply Chain, or Statistics (or 4 years relevant education/experience).
• 8 years relevant industry experience in actuarial, underwriting, marketing, distribution, sales/service, finance/accounting operations, or financial services.
• 4 years product management or similar strategic management experience.
• 3 years direct team‑lead or management experience.
• 3 years data‑visualization experience (e.g., Tableau).
• Knowledge of relevant laws and regulations (FDIC, CFPB, OCC).
• Experience owning, forecasting, and managing a product P&L.
• Proficiency in market research to create product roadmaps and iterate rapidly.
• Expert knowledge of product‑related regulations, risk, and compliance requirements.
• Familiarity with federal laws such as TILA/Reg Z, SCRA/MLA, Reg B, FCRA, and UDAAP.

Preferred Qualifications

• 12+ years experience in credit‑card acquisition, consumer growth, or digital financial services with a proven record of building and scaling acquisition programs.
• Deep expertise in the end‑to‑end credit‑card acquisition funnel (prospecting, lead generation, conversion, underwriting, approval, activation, early performance).
• Strong understanding of channel strategy and performance marketing across digital, direct, partner, and outbound models.
• Experience managing acquisition economics (CAC, CPA, conversion efficiency, approval rate, funded‑account quality).
• Demonstrated ability to lead cross‑functional execution across marketing, product, analytics, risk, operations, and technology.
• Knowledge of customer‑acquisition strategies for credit products, including segmentation, offers, testing, targeting, and conversion optimization.
• Track record of delivering profitable growth in competitive, regulated consumer markets.
• Experience with CRM, marketing automation, customer segmentation, and attribution models (highly valued).
• Strong understanding of regulatory considerations, compliance, and responsible‑growth principles in financial services.
• Excellent executive communication, strategic thinking, and ability to influence senior stakeholders.
• US military experience (service member, spouse, or domestic partner) is a plus.

Pay

Salary range: $143,320 – $273,930. Compensation is based on experience, market data, and location. Employees may be eligible for performance‑based incentives at the discretion of the USAA Board of Directors. USAA does not provide visa sponsorship for this role.

Benefits

• Comprehensive medical, dental, and vision plans
• 401(k) plan and pension
• Life insurance
• Parental benefits and adoption assistance