Director, Product Management - Credit Card

Why USAA

USAA’s mission is to empower members to achieve financial security through highly competitive products, exceptional service, and trusted advice. The company strives to be the #1 choice for the military community and their families, guided by core values of honesty, integrity, loyalty, and service. USAA supports active‑duty military spouses and may offer remote or hybrid flexibility consistent with policy and business needs.

The Opportunity

The Director, Product Management – Credit Card will own the end‑to‑end acquisition engine for the credit‑card business, driving profitable growth across paid and organic channels. This leader will align marketing, partner strategy, underwriting, product, analytics, and operations to convert demand into approved, activated, and high‑quality customers, while managing a team of individual contributors.

Responsibilities

• Communicate and promote the product value proposition to the Distribution organization.
• Ensure product team delivers sales support to all distribution channels (e.g., .com, mobile, contact center) with appropriate tools, collateral, and training.
• Develop new product or sales offerings and enhance features/services for existing offerings.
• Lead research, analysis, and performance‑metric evaluation to recommend market opportunities or product enhancements.
• Gather data and member information to support product‑strategy formulation and competitive intelligence.
• Partner with stakeholders to develop communications for product and pricing strategies across functions and lines of business.
• Build and oversee a functional team through recruiting, development, retention, coaching, performance management, and support.
• Interpret performance results to inform product or sales forecasting and planning.
• Identify, measure, monitor, and control risks in accordance with risk and compliance policies.
• Own the acquisition strategy and operating plan for consumer credit‑card growth across all channels (digital, partner, direct mail, retail, branch, performance marketing).
• Build and optimize the full funnel from demand generation to approval, funding, activation, and early spend.
• Drive acquisition performance against metrics such as approval rate, conversion, CPA/CAC, cost per funded account, activation, and early portfolio quality.
• Partner with product, underwriting, marketing, data, and analytics teams to improve targeting, offer strategy, application experience, and funnel conversion.
• Collaborate with marketing to prioritize channel mix, creative strategy, media investment, and partner relationships for profitable acquisition.
• Lead acquisition planning, execution, and measurement with a bias toward accountability and continuous optimization.
• Work with risk and operations to improve application decisioning, fraud controls, and onboarding efficiency without compromising quality.
• Connect acquisition investment to long‑term value and portfolio economics with finance and leadership.
• Create executive‑level reporting and strategic recommendations on wins, gaps, and opportunities across the acquisition engine.

Requirements

• Bachelor’s degree in Business, Marketing, Supply Chain, or Statistics; OR 4 years of relevant education and/or experience.
• 8 years of relevant industry experience in actuarial, underwriting, marketing, distribution, sales/service, finance/accounting operations, or financial services.
• 4 years of product‑management or similar strategic‑management experience (including direct support in managing product performance).
• 3 years of direct team‑lead or management experience.
• 3 years of data‑visualization experience (e.g., Tableau).
• Knowledge of relevant laws and regulations (e.g., FDIC, CFPB, OCC).
• Experience owning, forecasting, and managing a product P&L.
• Experience in market research to create product roadmaps, make product decisions, and iterate rapidly.
• Expert knowledge of applicable product‑related regulations and risk/compliance requirements.
• Knowledge of federal laws, rules, and regulations including TILA/Reg Z, SCRA/MLA, Reg B, FCRA, and UDAAP.

Qualifications

• 12+ years of experience in credit‑card acquisition, consumer growth, or digital financial services with a proven record of building and scaling acquisition programs.
• Deep expertise in the end‑to‑end credit‑card acquisition funnel (prospecting, lead generation, conversion, underwriting, approval, activation, early performance).
• Strong understanding of channel strategy and performance marketing across digital, direct, partner, and outbound acquisition models.
• Experience managing acquisition economics (CAC, CPA, conversion efficiency, approval rate, funded‑account quality).
• Demonstrated ability to lead cross‑functional execution across marketing, product, analytics, risk, operations, and technology.
• Strong knowledge of customer‑acquisition strategies for credit products, including segmentation, offers, testing, targeting, and conversion optimization.
• Proven track record of delivering profitable growth in competitive, regulated consumer markets.
• Experience with CRM, marketing automation, customer segmentation, and attribution models (highly valued).
• Strong understanding of regulatory considerations, compliance, and responsible‑growth principles in financial services.
• Excellent executive communication, strategic thinking, and ability to influence senior stakeholders.
• US military experience gained through service or as a military spouse/domestic partner.

Pay

The salary range for this position is $143,320 – $273,930