Director, Product & Content Marketing (B2B)

Responsibilities

• Own the product marketing strategy across Modernize’s multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
• Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
• Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging.
• Build and maintain sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battle cards.
• Ensure brand and product positioning is accurate, consistent, and audience-appropriate across all in-market activations and channels.
• Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement.
• Create high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
• Manage and develop a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines.
• Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates.
• Establish and enforce content standards that reflect Modernize’s brand voice and market authority in the home services vertical.
• Cross-Functional Leadership:
  • Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are aligned to pipeline goals.
  • Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign strategy.
  • Present strategy, performance, and recommendations to senior leadership in a clear, executive-ready format.
  • Identify and flag risks, resource constraints, and prioritization trade-offs proactively, with a clear recommendation for resolution.

Requirements

• 8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role.
• Demonstrated experience in the home improvement, home services, financial services, mortgage, or lead generation industry.
• Proven track record of building and scaling a content and product marketing function, including developing team members and establishing operational processes.
• Strong portfolio of go-to-market work including product launches, sales enablement programs, and content strategies that drove measurable business impact.
• Experience marketing a multi-product B2B portfolio to enterprise or mid-market buyers.
• Excellent written communication skills with the ability to produce executive-ready materials and coach a team to do the same.
• Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies.
• Experience working within a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols.

Preferred Qualifications

• Experience with marketing automation platforms (Eloqua, HubSpot or equivalent).
• Familiarity with Salesforce reporting and BI tools (Tableau or equivalent).
• Experience managing a fully remote marketing function.