Director, B2B Marketing

Responsibilities

• Develop and execute Global Rescue’s enterprise (B2B) demand generation vision and strategy that achieves a consistent flow of marketing qualified leads, leveraging all aspects of the demand channel
• Create B2B content such as sales presentations, collateral, web material, offers, and campaign material with the assistance of Global Rescue and third party content development resources
• Define and develop lead nurturing programs, based on target buyer personas and real-time measurements based on lead quality and conversion, to accelerate prospect movement through the demand generation funnel
• Lead and manage the overall proposal development process from pre-proposal phase through post-proposal phase for the Enterprise Sales Team
• Track and report on demand generation performance metrics, using this data to continually optimize campaign performance
• Build demand forecasting, measure, and report on the performance of all marketing campaigns to assess how we are performing against priorities
• Work closely with the sales team to further define and implement optimal lead management processes and resources for an integrated approach that maximizes revenue contribution
• Design and deliver travel risk and crisis management proposals for organizations such as enterprise opportunities, scholastic institutions, NGOs, and government organizations in support of their travelers and expatriates (including employees, students, volunteers, contractors and/or dependents)

Qualifications

• Proven track record in B2B marketing and demand generation
• Experience in developing and executing marketing strategies for enterprise clients
• Strong understanding of lead nurturing and pipeline management
• Excellent communication and presentation skills
• Ability to work collaboratively with cross-functional teams
• Experience in proposal development and management