Director, Marketing & Partnerships (B2B)

About the role

RYNO is seeking a Director of Marketing & Partnerships to continue scaling the engine that has established RYNO as the undisputed authority in the Home Services ecosystem. This is a high-leverage leadership position; you will own the overarching brand strategy, a high-impact content engine, and the architecture of our partner ecosystem.

Responsibilities

• B2B Strategy & Brand Positioning: Drive the comprehensive marketing strategy for our Home Services vertical, defining a powerful brand voice that repositions RYNO's market presence.
• Multimedia & Live-Event Execution: Spearhead broadcasting and stage programming, ensuring a polished, authoritative executive presence across all video, social, and national platforms to command industry attention.
• Partnership Roadmap & Narrative Architecture: Forge alliances with high-level industry influencers and vendors, designing a collaborative ecosystem that aligns external stakeholders with RYNO's long-term business objectives.
• Content & Social Media Operations: Scale an internal production house from the ground up by personally executing day-to-day content creation and channel management in the short term, while strategically building out a high-performing team of full-time social media roles for long-term growth.
• Keynote & Panel Acquisition: Fully own the pitch-to-podium lifecycle, identifying high-impact national events and securing coveted main-stage speaking slots for company leadership.
• Cross-Functional Revenue Alignment: Partner closely with sales and product teams to translate brand authority into scalable lead generation and directly support corporate revenue goals.
• Data-Driven Optimization: Translate qualitative brand narratives into measurable campaign plans, utilizing market sentiment and lead-gen data to agilely pivot messaging.

Requirements

• Industry Expertise: 5+ years of experience marketing professional service providers within a high-growth agency or vendor-side business model; Home Services vertical experience is highly preferred.
• Public Brand Presence: 2+ years of moderating large panels, confidently engaging with C-suite stakeholders. Experience delivering keynotes preferred.
• Event Acquisition & Trade Show Management: 3-5 years managing end-to-end trade show logistics, with a proven track record of pitching abstracts to secure high-visibility speaking slots.
• B2B Narrative Crafting: Demonstrated ability to translate complex B2B business strategies into compelling stories that influence market sentiment and drive lead generation.
• Omnichannel Content Distribution: Hands-on experience scaling audience engagement and distributing content across LinkedIn, YouTube, X, TikTok, Facebook, and Instagram.
• Operational Leadership: Proven capability as a "player-coach" who can both manage external vendors/creative talent and personally execute executive-level copywriting and storytelling.
• MarTech Stack & AI Integration: Technical proficiency in B2B growth platforms (e.g., HubSpot, Google Analytics, SEO/Paid Media tools) combined with practical experience utilizing generative AI workflows as a productivity multiplier.

Qualifications

Commensurate with experience.

Skills

Not specified.

Benefits

• Remote-first culture with flexible work options
• Performance-based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year
• Paid birthday holiday to celebrate your special day
• Comprehensive Employee Assistance Program for personal support
• Leverage and career advancement opportunities
• Anniversary rewards to celebrate milestones

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.