Director, Product Communications (Hers)

About the role

The Communications team at Hims & Hers is responsible for shaping how the world understands our company's role in advancing modern health. We develop strategies to raise awareness, increase brand love, build trust and loyalty, and drive adoption of our products and services.

Responsibilities

• Lead and develop strategies to raise awareness, increase brand love, build trust and loyalty, and drive adoption of Hers, our platform for women’s health.
• Shape how we position and communicate our products and care offerings across media, internal teams, influencer and editorial channels, and key external moments.
• Lead high-priority initiatives across consumer product, brand, and executive communications.
• Work closely with senior members of the Communications team and our cross-functional partners in marketing, clinical, product, social, and customer insights to position Hers as a leader in women’s health.

Requirements

• 10–12+ years of experience in product communications, consumer communications, or related fields.
• Strong understanding of DTC product-led businesses, including how product, growth, and customer behavior connect.
• Experience leveraging AI tools and strategies to enhance team and communications performance.
• Strong earned media experience, with a track record of landing stories and building sustained narratives.
• Experience working across media, influencer, editorial, and event-driven communications.
• Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity.
• Strong consumer instincts, with the ability to translate product value into messaging that resonates with real users.
• Experience leading issue management within a defined scope, with strong judgment in fast-moving or ambiguous situations.
• Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact.
• Strong cross-functional leadership and ability to influence Product, Growth, Clinical, and Executive stakeholders.
• Ability to manage multiple priorities and operate effectively in a fast-paced environment.

Qualifications

• Bachelor’s degree required.