Director, Product Communications

Responsibilities

• Lead the development and execution of integrated communications programs that elevate awareness of product differentiation and their potential to address unmet medical needs in support of company goals.
• Serve as the communications lead for our commercial product teams and participate in regular team planning meetings.
• Establish collaborative working relationships with R&D, medical affairs, regulatory, government affairs, and brand teams to develop communications plans that shape differentiated messaging across audiences that redefine a new era in psychedelics and psychiatric care.
• Direct multiplatform, integrated PESO (paid, earned, social, owned) communications campaigns.
• Develop and deploy media relations plans; work with and maintain relationships with journalists.
• Reflecting the increasingly social/digital way that key audiences get their information, a predominant focus will be on the strategic design and implementation of sophisticated, highly targeted social/digital efforts designed to educate, raise awareness, and shape the market ahead of potential launch.
• Support KPI and measurement framework development, and provide regular readouts/metrics tracking with recommendations for optimization.
• Partner with Medical Affairs and Clinical Development to ensure accurate translation of complex scientific information into clear, compliant, targeted communications.
• Oversee materials through Definium's internal review systems, ensuring all content meets regulatory, legal, and business standards.
• Represent function on integrated teams and proactively contribute to decision-making with business partners.
• Manage PR agency, ensuring alignment between internal decisions and agency work product, while ensuring delivery of high-quality, strategically aligned work on time and on budget.
• Help ensure Definium remains on the cutting edge by incorporating the latest technology (e.g., AI) and data into planning and measurement efforts.

Qualifications

• Bachelor's degree with a minimum of 10 years in the pharmaceutical or biotech industry, with experience in product communications, ideally with CNS, psychiatry, or neurology experience.
• Significant experience in clinical data communications, with a proven ability to synthesize complex data into actionable strategies and work across functions to secure alignment and approvals.
• Previous in-house and agency experience.
• Strong understanding of the US healthcare landscape, including regulatory policy and market access, and the fast-paced media environment across earned and digital/social platforms.
• Willingness to set strategy and long-range plans while driving outcomes in a hands-on manner.
• Strong executive presence with demonstrated experience advising senior leaders.
• Excellent written, verbal, and interpersonal communication skills.
• Experience managing agencies, budgets, and cross-functional alignment.
• Flexibility and agility to navigate dynamic, fast-paced environments; ability to adapt with evolving business needs.
• Collaborative team player with an enterprise mindset who can work effectively in cross-functional teams.
• Independently motivated, detail-oriented, and good problem-solving ability.
• Up to 20% of travel may be required based upon business needs.