Director Performance Marketing – Contract

Key Responsibilities

• Lead paid social, search, shopping, affiliate, SEO, display, and emerging acquisition channels.
• Guide CRM, email, SMS, loyalty, personalization, and retention programs.
• Optimize budgets, audiences, creative, offers, and channel mix using performance data.
• Own reporting for ROAS, MER, CAC, LTV, conversion, AOV, retention, and channel contribution.
• Develop testing plans across creative, audiences, landing pages, offers, and measurement.
• Manage agency and technology partners, including KPIs, scopes, and operating rhythms.
• Strengthen attribution, analytics, automation, and marketing technology capabilities.
• Align performance strategy with campaigns, launches, inventory, and omnichannel priorities.

Qualifications

• 8+ years of performance, growth, digital, or commercial marketing experience in a consumer-facing environment.
• Proven leadership across paid media, CRM, affiliate, SEO/SEM, and customer acquisition.
• Strong expertise in attribution, analytics, forecasting, experimentation, and executive reporting.
• Experience managing media, analytics, CRM, and marketing technology partners.
• Working knowledge of platforms such as Google Ads, Meta, TikTok, analytics tools, and marketing automation systems.
• Strong analytical judgment, communication, and cross-functional leadership skills.