Director, Paid Marketing (Subscriptions)

About the role

As a Director, Paid Marketing, you’ll be a strategic leader responsible for building and scaling a profitable paid subscriber acquisition program and related projects. Partnering closely with marketing, product, design, user insights, data science, and finance teams, you will own KPI development, campaign strategy, budget and resource allocation, and performance measurement. You'll lead strategic roadmapping, prioritize high-impact projects, resource cross-functional teams, and ensure marketing performance is measured with a high degree of confidence.

Example Projects

• Leading the development of and alignment around a break-even model that defines a profitable CPA.
• Planning and executing integrated campaigns to drive profitable paid subscriber growth.
• Securing buy-in to drive profitable paid subscriber growth.
• Designing and executing rapid testing cycles to identify and scale successful tactics.

Requirements

• 10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth (ideally 1M+ subscribers).
• Deep strategic expertise with a strong hands-on understanding of marketing channels (e.g., app store ads, paid social, mobile app networks), integrated campaign planning and execution, performance measurement, audience alignment, and creative best practices.
• Proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
• Experience working at a consumer-facing tech company with a meaningful US user base (ideally 10M+ MAUs) and multiple products.
• Skill in developing others, not just directing them, with demonstrated improvements in collaboration, expertise, productivity, and business impact.
• Ability to apply first-principles thinking to break down ambiguous growth opportunities, challenge assumptions, identify the key drivers, and turn them into focused, achievable initiatives.
• Comfort working in resource-constrained orgs where opportunity cost and impact are key drivers for prioritization and resource allocation.
• High capability in analytics and measurement, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
• Excellent communication skills — you can clearly articulate recommendations and rationale, verbally and in writing, at all organizational levels.
• Willingness to use AI and build effective workflows, accelerating work through AI agents.

Qualifications

• Compensation: $243,800 USD annually and stock options.
• Company-sponsored health benefits eligibility is limited to team members based in the United States.
• Eligible for company-sponsored health benefits.

Benefits

• Paid parental leave.
• Office setup.
• Coworking allowances.

Schedule

• Average full-time commitment of 40 hours per week.
• Flexible work arrangement with no core hours.

Pay

• $243,800 USD annually and stock options.

Application Instructions

By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.

Diversity, Equity and Inclusion

DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws. We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@duckduckgo.com to let us know the nature of your request.

Hiring Process

Hiring works best when it's a two-way street. Learn how we help you get to know DuckDuckGo, envision your future role here, and find out more about how we hire.

Disclosure Statement: Use of AI in Hiring Process

As part of our commitment to enhancing our recruitment process, we utilize artificial intelligence (AI) technology to assist in reviewing and summarizing job applications and test projects, including those tools integrated into our recruitment vendor platforms. We use AI to flag potentially fraudulent applications, analyze and summarize applicants’ experience, interviews, and project performance, and help streamline our selection process.

Data Privacy

All information provided in your application will be handled in accordance with our Recruiting Privacy Policy. We ensure that your personal information is protected and used solely for recruitment purposes.

Human Oversight and Accountability

The AI technology is designed to support our hiring team by providing insights and summaries of applications and evaluations of test projects against scoring rubrics. All final evaluations and hiring decisions, however, will be made by our hiring team, who will consider the AI's input alongside other factors.

Transparency

We believe in transparency regarding our hiring practices. If you have any questions about how AI is used in our recruitment process, please feel free to reach out to us.