Director of Marketing (Paid Ads)

The Role

TomoCredit is seeking a Vice President of Marketing, you will be responsible for leading strategy across Facebook, Instagram, Snapchat etc. and managing & growing a team. Working cross-functionally with internal teams, external partners, agencies and more. The is position will be a key leader in scaling our paid social efforts that deliver on our business goals.

What You'll Be Doing

• Define and plan strategies across all social media platforms.
• Manage our existing team and continue to grow the team as needed.
• Develop, implement, and manage paid marketing campaigns across various digital channels (e.g., Google ads, social media platforms, display networks) to drive traffic, engagement and conversions.
• Take a data-driven approach to campaign strategy focusing investment on the most impactful outcome and specific KPIs.
• Lead and oversee execution and optimization of campaigns with a focus on continuous learning to refine and elevate our media strategies.
• Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific KPIs.
• Manage and maintain media budgets in alignment with marketing leadership and all business stakeholders.
• Partner closely with our creative team, consumer insights, and compliance to create effective and compliant ads in this ever-changing environment.
• Build and maintain key relationships with leaders across Marketing, Design, Compliance, and Finance teams.

What You'll Need

• BS/BA in Marketing or related field.
• 5+ years managing end-to-end media campaigns at an advertising/marketing agency and/or in-house at a tech, consumer finance or innovative, fast-paced consumer brand.
• Deep understanding of paid social channels with an emphasis on Facebook and Instagram.
• Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you.
• Able to inspire creative teams to adopt new media opportunities.
• An out-of-the-box thinker ready to inspire teams to adopt new media opportunities and take on calculated risks.
• A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships.

Why TomoCredit?

• Competitive Salary
• Insurance: Medical, Dental and Vision benefits.
• Equity: We're growing rapidly, and we want to share our future success/ financial upside with you. We offer an above-average ownership stake in TomoCredit for all employees.
• Flexible vacation policy. We trust that you know how to manage your time wisely so you can finish your work on time without burnout. Within that trust, we offer a flexible vacation policy.
• Company-sponsored outings. This is the best outlet to get to know each other outside work.