Director, Ads Product Marketing

About the role

For our client, we are seeking a Director, Ads Product Marketing to join the team of a leader in the Consumer Technology space. This role will lead product marketing for advertising solutions, shaping a clear narrative and go-to-market strategy across a dynamic digital ecosystem. You will partner closely with sales, growth marketing, and cross-functional stakeholders to position offerings, influence product direction, and drive adoption. The ideal candidate will combine strategic product marketing leadership with deep advertising expertise and the ability to translate customer insights into market-winning programs.

Responsibilities

• Lead a team of product marketers to create cohesive go-to-market strategies
• Develop an advertising ecosystem narrative and consistent messaging across all channels
• Shape product features and opportunities based on customer insights
• Execute strategic launches and marketing programs aligned with business goals
• Educate sales teams and advertisers on the value of the company's data products
• Collaborate with Sales Enablement and Growth Marketing on investment strategies

Qualifications

• 12+ years of experience in product marketing and related roles, with 6+ years in digital advertising and technology
• Experience in both outbound and inbound product marketing
• Team management experience across multiple product lines
• Bachelor's degree in marketing, business, or a related field
• Deep understanding of the digital advertising ecosystem and technologies
• Proven track record of successful go-to-market strategies
• Experience defining product marketing objectives and tracking KPIs
• Excellent written and verbal communication skills with executive presence

Benefits

• Remote work flexibility
• Eligibility for new hire equity grants and annual refresh grants
• Highly competitive compensation and benefits package
• Opportunities for professional growth and development

Pay

$202,000 – $213,000 annually

Location

Remote — US-based candidates only; no visa sponsorship available.