DIRECTOR - OMNICHANNEL STRATEGY, MASS RETAIL

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by trusted brands Shark and Ninja, the company drives significant growth and market share gains across multiple product categories. Headquartered in Needham, Massachusetts with over 4,100 associates, SharkNinja’s products are sold through key retailers, online and offline, worldwide.

At SharkNinja, we’re building an AI-native culture where bold experimentation, adoption of new tools, and continuous innovation are expected to create meaningful impact for consumers.

About the Role

The Director, Omnichannel Strategy, Midwest will lead the development and execution of the omnichannel growth strategy across SharkNinja’s largest and most strategic retail partners. This role partners closely with Sales leadership to translate commercial priorities into integrated strategies that accelerate growth, strengthen customer partnerships, and deliver exceptional consumer experiences across the omnichannel journey. The successful candidate will combine strong commercial acumen with strategic thinking, analytical rigor, and exceptional relationship-building skills to align cross-functional teams behind high-impact initiatives.

Responsibilities

• Lead Omnichannel Strategy
  • Own the omnichannel strategy across a portfolio of strategic retail partners, developing annual and quarterly operating plans that align commercial priorities with marketing, digital activation, and retailer initiatives.
  • Partner with Sales leadership to establish strategic priorities, shape Joint Business Plans, and identify new growth opportunities.
  • Develop customer-specific growth strategies for new product launches, seasonal events, category expansion, and long-term business growth while scaling best practices across the portfolio.
  • Evaluate shopper behavior, competitive activity, retailer capabilities, and market trends to strengthen SharkNinja’s competitive position.
  • Establish success metrics and operating rhythms to ensure progress against key business objectives while balancing priorities across multiple retail partners.
• Drive Commercial Growth
  • Develop strategic prioritization frameworks to align organizational resources with high-growth products, categories, launches, and commercial opportunities.
  • Partner with Category Management, Sales, Brand Marketing, and Product teams to influence assortment strategy, launch sequencing, promotional planning, and omnichannel activation.
  • Guide investment decisions across retail media, demand generation, digital content, and omnichannel activation to align resources with commercial priorities.
  • Connect brand marketing, retail media, social, influencer, and shopper marketing initiatives into integrated demand generation plans to increase qualified traffic and improve conversion.
  • Identify opportunities to scale successful programs across multiple retail partners while adapting strategies to each customer’s unique business model and shopper base.
• Drive Omnichannel Planning and Forecasting
  • Partner with Sales leadership to incorporate omnichannel demand generation strategies into forecasting and business planning.
  • Collaborate with Brand Marketing, Integrated Marketing, Retail Media, Social, and Analytics teams to translate campaign plans into measurable business expectations and demand forecasts.
  • Develop planning frameworks connecting marketing investment, retail media strategy, and omnichannel activation with commercial objectives to improve forecast accuracy.
  • Evaluate business performance against planned omnichannel initiatives to optimize future investment and improve commercial outcomes.
  • Serve as a strategic advisor during annual operating plans, Joint Business Planning, and quarterly business reviews by providing a forward-looking perspective on demand drivers, risks, and growth opportunities.
• Champion the Consumer Experience
  • Lead strategies to improve discoverability, engagement, and conversion across each retailer’s omnichannel ecosystem.
  • Partner with cross-functional teams to optimize product content, search visibility, ratings and reviews, brand stores, digital merchandising, and customer-facing experiences.
  • Represent the shopper in internal planning discussions by incorporating consumer insights, retailer feedback, and business performance into strategic decision-making.
  • Identify opportunities to improve the customer journey across digital and physical retail while developing scalable best practices for the portfolio.
• Lead Cross-Functional Execution
  • Serve as the central business owner for omnichannel initiatives across the Midwest portfolio, aligning cross-functional teams around shared priorities and operating plans.
  • Build strong partnerships across Sales, Brand Marketing, Integrated Marketing, Retail Media, Social, Analytics, Creative, Product, and Operations to ensure consistent execution.
  • Establish clear priorities, operating rhythms, and governance to improve collaboration, accountability, and execution.
  • Influence senior leaders to align investment and resources behind high-impact initiatives.
• Strengthen Strategic Retail Partnerships
  • Build trusted relationships with strategic retail partners by bringing forward customer insights, innovative ideas, and growth strategies that create mutual value.
  • Represent SharkNinja during executive business reviews, Joint Business Planning, annual planning, and strategic customer meetings.
  • Partner with customers to identify opportunities that improve the consumer experience, strengthen the partnership, and accelerate business growth.
  • Position SharkNinja as a best-in-class omnichannel partner through strategic leadership, operational excellence, and consistent execution.
• Leverage Data to Drive Decisions
  • Own the reporting framework across the Midwest portfolio, establishing executive scorecards, dashboards, and business reviews for performance visibility.
  • Monitor business performance across sales, traffic, conversion, digital shelf health, retail media, assortment productivity, and key commercial metrics.
  • Measure the impact of omnichannel initiatives by connecting marketing investment, retail media performance, traffic generation, conversion, and sales results to improve future planning.
  • Translate complex data into actionable insights and recommendations to influence investment decisions, business planning, and growth strategies.
  • Foster a culture of continuous improvement through testing, measurement, and performance optimization.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field. MBA preferred.
• 8 to 10 years of experience in omnichannel strategy, retail marketing, ecommerce, shopper marketing, retail media, commercial strategy, or related disciplines.
• Experience managing strategic retail partnerships and developing customer-specific growth strategies.
• Proven ability to develop business strategies and lead complex cross-functional initiatives within a matrixed organization.
• Strong commercial acumen with the ability to connect strategy to execution and deliver measurable business results.
• Experience developing executive business reviews, operating plans, forecasting processes, and performance reporting.
• Excellent communication, presentation, and stakeholder management skills with the ability to influence senior leaders internally and externally.
• Strong analytical skills with the ability to translate data into strategic recommendations and business decisions.
• Demonstrated ability to thrive in a fast-paced, entrepreneurial environment.

Pay

Pay Range: $142,500—$263,100 USD

Benefits

• Medical, dental, and vision insurance
• Flexible spending accounts and health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• Employee stock purchase program
• Life insurance, AD&D, short-term disability, and long-term disability insurance
• Generous paid time off, company holidays, and parental leave
• Identity theft protection and pet insurance
• Pre-paid legal insurance
• Back-up child and eldercare days
• Product discounts and referral bonus program
• Wellness programs
• High-impact learning programs featuring bold voices redefining what’s possible

Our Culture

At SharkNinja, we push past boundaries every day with an Outrageously Extraordinary mindset. We tackle the impossible, break out of swim lanes, and deliver results others only dream of. Our competitive benefits empower personal and professional growth, including health insurance, retirement plans, paid time off, employee stock purchase options, and product discounts. We foster a diverse, equitable, and inclusive community where every voice strengthens innovation and career acceleration.