DIRECTOR - OMNICHANNEL STRATEGY, WALMART

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by trusted brands Shark and Ninja, the company drives significant growth and market share gains across multiple product categories. Headquartered in Needham, Massachusetts with over 4,100 associates, SharkNinja’s products are sold at key retailers worldwide.

About the role

The Director of Omnichannel Strategy for Walmart will lead the development and execution of the omnichannel growth strategy for one of SharkNinja's largest and most strategic retail partners. This role partners closely with the Walmart Sales organization to translate commercial priorities into integrated plans that drive growth across the customer journey. The successful candidate will combine strong commercial acumen with strategic thinking, analytical rigor, and exceptional relationship-building skills to align cross-functional teams behind high-impact initiatives.

Responsibilities

• Lead Omnichannel Strategy:
  • Own the omnichannel strategy for the Walmart business, developing annual and quarterly operating plans that align commercial priorities with marketing, digital activation, and retailer initiatives.
  • Partner with Sales leadership to define strategic priorities, shape Joint Business Plans, and identify new growth opportunities.
  • Develop retailer-specific strategies supporting new product launches, seasonal events, category expansion, and long-term business growth.
  • Evaluate shopper behavior, competitive activity, retailer capabilities, and market trends to identify opportunities and adjust business strategy.
  • Establish success metrics and operating rhythms to ensure progress against key business objectives.
• Drive Commercial Growth:
  • Develop the strategic prioritization framework for the Walmart business, aligning organizational focus with high-growth products, categories, and launches.
  • Partner with Category Management, Sales, Brand Marketing, and Product teams to influence assortment strategy, launch sequencing, promotional planning, and omnichannel activation.
  • Guide prioritization of marketing investment, retail media, digital content, and cross-functional resources to maximize business impact.
  • Integrate brand marketing, retail media, social, influencer, and shopper marketing initiatives into demand generation plans that drive qualified traffic and improve conversion.
  • Identify new opportunities to expand category leadership and improve overall business performance.
• Champion the Consumer Experience:
  • Lead strategies to improve discoverability, engagement, and conversion across Walmart's omnichannel ecosystem.
  • Partner with cross-functional teams to optimize product content, search visibility, ratings and reviews, brand stores, digital merchandising, and other customer-facing experiences.
  • Represent the Walmart shopper in internal planning discussions by incorporating customer insights, retailer feedback, and business performance into strategic decision-making.
  • Identify opportunities to remove friction across the customer journey and improve the path to purchase in both digital and physical retail.
• Lead Cross-Functional Execution:
  • Serve as the central business owner for omnichannel initiatives across the Walmart account, aligning teams around a shared strategy and operating plan.
  • Build strong partnerships across Sales, Brand Marketing, Integrated Marketing, Retail Media, Social, Analytics, Creative, Product, and Operations to ensure consistent execution.
  • Establish clear priorities, operating rhythms, and governance to improve collaboration, accountability, and execution.
  • Influence senior leaders to align investment and resources behind high-impact initiatives.
• Strengthen the Walmart Partnership:
  • Build trusted relationships with Walmart stakeholders by providing strategic recommendations, customer insights, and innovative ideas that drive mutual growth.
  • Represent SharkNinja during executive business reviews, Joint Business Planning, annual planning, and strategic customer meetings.
  • Identify opportunities to improve the customer experience, strengthen the partnership, and accelerate business growth.
  • Position SharkNinja as a best-in-class omnichannel partner through strategic leadership, operational excellence, and consistent execution.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 8 to 10 years of experience in omnichannel strategy, retail marketing, ecommerce, shopper marketing, retail media, or commercial strategy.
• Experience working with Walmart or other large omnichannel retailers is strongly preferred.
• Proven ability to develop business strategies and lead complex cross-functional initiatives within a matrixed organization.
• Strong commercial acumen with the ability to connect strategy to execution and deliver measurable business results.
• Experience developing executive business reviews, operating plans, and performance reporting.
• Excellent communication, presentation, and stakeholder management skills with the ability to influence senior leaders internally and externally.
• Strong analytical skills with the ability to translate data into strategic recommendations.
• Demonstrated ability to thrive in a fast-paced, entrepreneurial environment.

Benefits

• Medical, dental, and vision insurance.
• Flexible spending accounts and health savings accounts (HSA) with company contribution.
• 401(k) retirement plan with matching.
• Employee stock purchase program.
• Life insurance, AD&D, short-term disability, and long-term disability insurance.
• Generous paid time off, company holidays, and parental leave.
• Identity theft protection and pet insurance.
• Pre-paid legal insurance.
• Back-up child and eldercare days.
• Product discounts and referral bonus program.
• Wellness programs.
• High-impact Learning Programs featuring bold voices redefining what’s possible.

Pay

Annual salary range: $151,900—$233,200 USD.

About SharkNinja’s Culture

At SharkNinja, we push past boundaries and tackle the impossible with an Outrageously Extraordinary mindset. We thrive on breaking out of our swim lanes and empower personal and professional growth through high-impact learning programs. Diversity, Equity, and Inclusion are vital to our global success, and we support all associates in bringing their authentic selves to work while fostering an innovative and collaborative community.