Director of Undergraduate Recruitment

Strategic Leadership & Recruitment Operations

Provides leadership and oversight for the university’s undergraduate recruitment operations.
Leads, supervises, and develops the Recruitment team, including High School, Transfer Services, and International Recruitment.
Establishes operational priorities, performance expectations, and professional development opportunities for recruitment staff;
conducts performance evaluations for direct reports.
Convenes recruitment leadership meetings and facilitates regular team meetings focused on progress toward goals, strategic initiatives, and staff development.
Applies principles of strategic enrollment management to guide recruitment strategy, yield activities, staff development, and operational planning.
Monitors and reports on key performance indicators, including application growth, yield rates, and conversion metrics, and adjusts strategies accordingly.
Oversees recruitment-related resource allocation and provides recommendations to the Executive Director regarding budget priorities.
Leads the development and implementation of recruitment and yield strategies across diverse student populations, including first-time, transfer, adult, international, out-of-state, veteran, and readmit students.
Oversees the day-to-day execution of outreach initiatives, campus visits, and recruitment events to increase prospect engagement, applications, and yield.
Collaborates with the Executive Director to contribute to achieving undergraduate enrollment targets across all student populations.

Institutional Recruitment Strategy & Cross-Campus Collaboration

Serves as a primary Admissions liaison for coordinating campus-wide recruitment and outreach initiatives.
Supports the Executive Director in leading Recruitment Hub coordination, including facilitating communication, alignment, and engagement across colleges/schools and student support units.
Assists in aligning university resources to support a comprehensive recruitment strategy tied to institutional enrollment goals.
Maintains strong working relationships with University Communications and Marketing to ensure a cohesive and effective experience for prospective students.
Collaborates with University Communications and Marketing to help inform and implement the university’s undergraduate recruitment marketing campaign.
Builds and maintains strong partnerships with Academic Affairs to support enrollment pipelines and identify program-specific recruitment opportunities.

Recruitment Outreach, Marketing & Strategic Partnerships

Collaborates with Admissions Marketing & Communications staff to develop and refine recruitment communications, including digital, print, and web-based content.
Partners with visits and events leadership to oversee the development and execution of on-campus and virtual visit programs that support recruitment and yield objectives.
Oversees the development and maintenance of strategic partnerships with high schools, community colleges, businesses, and community organizations.
Represents the university at recruitment events, high school visits, community colleges, and partner organizations.

Admissions Leadership & Strategic Planning

Advises the Executive Director on recruitment strategies, goals, and tactics aligned with institutional priorities, including the university’s Hispanic-Serving Institution (HSI) mission.
Serves as a member of the Executive Director’s leadership team.
Utilizes data and strategic enrollment management principles to guide development of the annual recruitment plan and evaluate the effectiveness and return on investment of recruitment initiatives.
Ensures adherence to professional standards and ethical practices in college admissions.
May serve in place of the Executive Director when needed.

Other Duties

Performs other duties as assigned.