Director of Ticket Sales

About the role

Reporting to the Associate AD for Ticket Operations and Sales, the Director of Ticket Sales will manage staff and oversee ticket sales responsibilities for all NCAA ticketed events to generate new revenue, including season tickets, single games, group tickets, mini plans, etc., as well as service existing accounts.

Responsibilities

• Lead the day-to-day operations of the sales and service staff, including recruiting, hiring, training, and supervising staff.
• Monitor, manage, and evaluate staff performance on an ongoing basis; establish and communicate clear sales revenue and training goals, and provide follow-up to staff with appropriate feedback and direction for development.
• Sell tickets through outbound, inbound, and renewal sales, including season tickets, season ticket upgrades, upsells & add-ons, group ticket packages, partial/mini-plan packages, single game tickets, parking, post-season events, Flames Kids Club, and Flames Club memberships.
• Help develop and execute season, group, and single ticket sales and marketing plans, including email creation and marketing through both University Marketing and internal systems (Eloqua), texting campaigns, project requests, and more.
• Prospect and target new sales opportunities to include season tickets and group tickets.
• Assist the Associate AD with the creation, planning, communication, and implementation of special ticket plans, projects, promotions, and programs.
• Track and report daily, weekly, and monthly sales figures and relevant accountability.
• Lead CRM and group ticket systems manager.
• Assist in staffing athletics events on campus for customer service, marketing, and lead generation.
• Strictly adhere to Liberty University policies, representing the University in an exemplary manner.
• Work effectively as a team member, embracing and fostering LU’s mission.

Supervisory Responsibilities

• Provide oversight and guidance to full-time ticket sales and service consultants.
• Provide oversight and guidance to any student workers or volunteers.

Qualifications

Bachelor’s degree from an accredited college or university and 2-4 years in an athletics ticket office in a ticket sales capacity.

• Ticket system experience (ideally Paciolan or similar system).
• CRM system experience (ideally Salesforce or similar system).
• Must be able to perform well under stress and maintain a positive attitude.
• Must be able to stand for hours at a time at both indoor and outdoor events.
• Availability including nights, weekends, and university breaks.

Preferred Experience

• Cash handling and/or sales, customer service via in-person and over the phone.
• Experience in a Division 1 Athletics Department.
• Experience with the Paciolan ticketing software system, Eloqua, Salesforce, Ballena, Vozzi, and FEVO or similar industry systems.

Abilities and Competencies

• Communication and comprehension: ability to effectively communicate both verbally and in writing to convey clear, well-articulated information.
• Strong organizational skills.
• Computer and scheduling skills.
• Problem-solving: intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.

Working Conditions

The working environment in which one will typically perform the essential functions of this position is a climate-controlled setting, with some outdoor events.

• Noise level is dependent on the event, with times of high noise level.
• Use of one’s personal vehicle (or LU vehicles) may be required for travel in the performance of the essential functions of this position.
• Proof of a valid Virginia driver’s license, an acceptable DMV record, and liability insurance is required.

Pay

Compensation is determined based on factors such as qualifications, experience, education, skills, and certifications, along with University needs and external market conditions, with a pay range of $55,000.00 - $65,000.00.