Jobs · Sales · Wisconsin

Director of Technical Sales

UniFide CST Scale Systems · La Crosse, WI · 3 wk ago
On-siteSalesFull-time

The Role

The Director of Sales will lead, manage, and coordinate all sales-related business activities to ensure profitability, sustainable growth, and organizational stability.

This role is responsible for defining and executing strategic sales initiatives that:

  • Strengthen and expand our customer base
  • Align sales and marketing efforts around clear priorities
  • Build, coach, and hold sales teams accountable
  • Position UniFide CST as a leader in the scale sales and service industry

Who You Are

You are a credible leader who earns trust, makes data-informed decisions, and understands that strong results come from strong people and clear priorities.

  • A Bachelor’s degree in business, sales, marketing, or a related field
  • 6-10 years of proven sales leadership experience
  • A track record of building or scaling sales teams
  • A strong strategic and business mindset with financial discipline
  • The ability to coach, challenge, and develop sales professionals
  • A customer-first approach rooted in long-term solutions
  • Excellent communication skills across teams, customers, and partners

The Five I’s of Leadership

  • Intellect – Think critically and strategically
  • Innovation & Creativity – Solve problems in new ways
  • Initiative – Take ownership and act decisively
  • Interpersonal Skills – Build trust and alignment
  • Integrity – Do the right thing, always

Benefits

  • Company vehicle and equipment
  • Competitive salary + commission (no cap on commissions)
  • Health, dental, life, and vision insurance
  • 8 Paid Holidays
  • 3 weeks of PTO
  • 401(k) with company match

About UniFide CST

At UniFide CST, we believe strong cultures are built on trust, accountability, and clarity. We invest in leaders who develop people, use data to make smart decisions, and put customers at the center of every solution. As Director of Sales, you won’t inherit a rigid playbook; you’ll help shape the strategy, strengthen the team, and influence how we grow. You’ll work alongside leaders who value collaboration, expect ownership, and support doing the right thing for customers and employees alike.

Why UniFide CST?

If you’re looking for a role where your leadership style truly matters, your voice influences direction and priorities, and your impact is measured in people developed, customers retained, and sustainable growth, then UniFide CST is the perfect fit.

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