Director of Strategic Marketing- Aerospace & Defense

Key Responsibilities

• Lead division-wide market intelligence, competitive analysis, market sizing, and segmentation activities
• Monitor aerospace, defense, and space market trends, customer requirements, technology roadmaps, and competitive developments
• Support strategic planning and growth initiatives through actionable market insights and forecasts
• Identify emerging opportunities, adjacency markets, and growth vectors across the division
• Develop and maintain a multi-year growth strategy aligned with division objectives
• Partner with Business Unit leaders to evaluate market opportunities, prioritize investments, and guide portfolio decisions
• Support new market entry strategies, strategic partnerships, and acquisition evaluations
• Drive growth initiatives that expand market share and accelerate organic revenue growth
• Lead Voice of Customer initiatives to identify unmet needs and emerging customer requirements
• Partner with Product Management and Engineering teams to align/prioritize product roadmap decisions with market opportunities
• Support new product commercialization through effective positioning, value proposition development, and go-to-market planning
• Promote best practices in customer engagement, market analysis, and commercialization across the division
• Provide strategic leadership and guidance to Business Unit marketing teams
• Drive division-wide marketing initiatives, major industry events, and integrated campaigns supporting growth priorities
• Establish marketing performance metrics and promote data-driven decision making
• Support commercial excellence through alignment of marketing, product management, and sales activities
• Foster collaboration and sharing of best practices across the division's eight businesses
• Build organizational capability in strategic marketing, market intelligence, and growth management
• Coach and develop marketing talent and future leaders across the division.
• Promote a culture of customer focus, innovation, accountability, and continuous improvement

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, or a related field
• MBA or advanced business degree preferred
• 10+ years of progressive experience in Aerospace & Defense, industrial technology, or highly engineered products businesses
• Demonstrated success in strategic marketing, product management, business development, portfolio strategy, or commercial leadership roles
• Strong understanding of aerospace and defense markets, customers, competitive dynamics, and technology trends
• Experience leading market research, Voice of Customer, segmentation, and growth strategy initiatives
• Proven ability to influence and lead cross-functional teams in a matrixed organization
• Strong analytical, communication, and executive presentation skills
• Experience supporting global aerospace and defense markets