Director of Strategic Enrollment Marketing
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Include a section only when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. Prefer few substantive sections over many thin ones.
We need to extract substantive content.
From posting:
- Position/Role Overview: description of role, context, responsibilities. Could be "About the role" section.
- STRUCTURE & RELATIONSHIPS: details about reporting, collaboration. Could be part of responsibilities.
- Key Responsibilities: bullet list of responsibilities.
- Minimum Qualifications: Education, Professional Experience, etc.
- WORK MODE: in-person, hybrid possible.
- SALARY: $100,000 per annum.
- Benefits: list of benefits.
We need sections: maybe "About the role", "Responsibilities", "Qualifications", "Benefits", "Pay". Possibly "Work Mode" but schedule? Not required unless posting states schedule. Work mode is not schedule but could be considered "Work Arrangement". The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include "Work Mode" only if matches one of those headings? Not listed. Could embed within About the role or Responsibilities. Probably better to include "Work Mode" as part of About the role or Responsibilities? The instruction says prefer few substantive sections over many thin ones. So we could combine work mode into About the role or Responsibilities.
We need to output only HTML fragment, no /, no markdown fences.
We need to use
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information; do not invent or summarize away detail.
We must remove boilerplate: equal opportunity statement, etc.
We need to ensure we don't include filler like "commensurate with experience". Not present.
Let's extract content.
**About the role** (maybe from Position/Role Overview and STRUCTURE & RELATIONSHIPS). We'll write a prose paragraph summarizing role: The New School is transitioning to two-college model; Marketing & Communication department creating supportive ecosystem; this Strategic Enrollment Marketing Director reports to AVP for Parsons and Performing Arts Marketing & Communications; embedded leader supporting specific schools and programs within Parsons and Performing Arts college; bridges storytelling with data-informed marketing strategies; ensures authentic representation; works with enrollment management, admissions, deans, faculty, etc. Also collaborates with event marketing, PR, community engagement, etc. Works with counterparts in sister schools and second college. This is substantive.
We could keep as a few paragraphs.
**Responsibilities**: list from Key Responsibilities bullet points.
Let's list them:
- Strategic Positioning, Awareness and Recruitment Marketing
- Academic Brand Advocacy: Support academic and enrollment leadership in defining and articulating unique, progressive brand value propositions and creative and intellectual contributions of Parsons and Performing Arts to the university narrative.
- Strategic Brief Architecture: Author the foundational strategic and creative briefs that distill market data and college/program identities into actionable guides for Creative, Editorial, Paid Media, and Digital Content activation team members.
- Brand Stewardship & Recruitment Strategy: Collaborating closely with college-dedicated colleagues, formulate, execute, and manage comprehensive annual strategic positioning, marketing and communications plans tailored specifically to support brand awareness, reputation-building, and student recruitment and for assigned schools and programs.
- Enrollment Partnership Alignment: Work in close, parallel alignment with Enrollment Management (EM) and recruitment communications peers to ensure a seamless, high-converting prospect experience that builds enrollment for undergraduate and graduate degree offerings.
- Targeted Campaign Strategy: Lead the development and deployment of prospect-focused marketing campaigns across owned and paid channels to meet institutional enrollment targets.
- Assessment & Optimization: In collaboration with EMSP and BMC partners, establish clear success metrics and tracking KPIs for marketing initiatives, evaluating performance against targets to continuously optimize strategies and activations.
- Audience Intelligence & Cross-Functional Collaboration
- Market Intelligence & Analytics: Initiate, monitor, and evaluate audience insights and competitive landscape trends in higher education and art, design and performing arts education to provide ongoing recommendations to academic leaders regarding program appeal and market trends.
- Cross-Functional Orchestration: Act as the core liaison for assigned schools and programs with the integrated, dedicated BMC team and central spine resources, coordinating with PR, Social Media, and Online Marketing Platforms to integrate creative-practice and scholarly content into web hubs, newsletters, external campaigns.
- Public Activations: Integrate with the strategic marketing of major performances, events, and academic milestones to elevate the external visibility of creative education and our brands within the broader New York City and global community.
We need to output as
- items. Could nest sub-bullets? Probably just flat list items; but we can include sub-bullets as separate
- with indentation? The instruction: use
- for any list of duties/requirements/benefits. It doesn't forbid nested lists, but we can keep simple.
We'll output each bullet as
- with the text.
**Qualifications**: Minimum Qualifications section includes Education, Professional Experience, Recruitment & Campaign Mastery, Scholarly Translation Skills, Collaborative Navigation, Communication Excellence, Technical Familiarity.
We can treat as list.
**Benefits**: list from "Why Join Us?" and "Benefits At The New School". Actually "Why Join Us?" is a paragraph about opportunity; then "Benefits At The New School" with highlights.
We need to include Benefits section only if posting actually states them. Yes.
We need to list benefits:
- Health & Wellness: Comprehensive medical, dental, and vision coverage
- Employee Assistance Program (EAP)
- Financial Wellness: Retirement plan administered by TIAA
- Qualified Transportation Expense Plan
- Work-Life Balance: Paid vacation and sick leave, with accruals starting on your first day
- Paid holidays and floating holidays
- Workmode & Telework Policy (if applicable)
- Professional Growth: Career advancement and professional development opportunities
- Access to university programs, lectures, and events featuring world-renowned speakers and organizations
- Tuition waiver benefit for eligible employees and dependents
- Additional Perks: Employee discounts with local vendors and service providers
We should keep as list.
**Pay**: SALARY $100,000 per annum.
We need Pay section only if posting actually states them. Yes.
We could also include Work Mode? Not required but could be part of About the role or Responsibilities. Since we have Pay and Benefits sections, we can keep About the role, Responsibilities, Qualifications, Benefits, Pay.
We must not repeat job title as heading. Not using.
We must not include Job ID/requisition numbers.
We must remove boilerplate: equal opportunity statement, etc.
We must not include application instructions.
Now produce HTML.
Structure:
About the role
... prose ...
Responsibilities
- ...
...
Qualifications
- ...
...
Benefits
- ...
...
Pay
$100,000 per annum
We need to ensure we don't include any empty sections.
Now craft prose for About the role: combine info.
Let's write:
The New School is transitioning to a dynamic two-college model that integrates all art, design, and performing arts into one college and liberal arts and social research into a second. The Marketing & Communication department is building a supportive, integrated administrative ecosystem that includes an enterprise-wide service spine and college‑dedicated M&C teams. Reporting to the AVP for Parsons and Performing Arts Marketing & Communications, the Strategic Enrollment Marketing Director serves as an embedded leader for the Parsons and Performing Arts college, supporting specific schools and programs (Parsons, Mannes, New School Jazz and Contemporary Music, New School Drama). This role bridges deep storytelling about the college’s education in design, creative and performing arts with rigorous, data‑informed marketing strategies to drive undergraduate and graduate enrollment. The director ensures an authentic, compelling, and differentiating representation of the brands, academic experience, and scholarly initiatives to prospective students and cultural influencers, working closely with enrollment management, admissions, deans, faculty, and the full suite of marketing functional teams (creative, editorial, media relations, digital platforms) and collaborating with event marketing, PR, community engagement, and counterpart teams across the two colleges.
That seems good.
Now Responsibilities list: we need to capture each bullet.
Let's list them as separate - items.
I'll write:
- Academic Brand Advocacy: Support academic and enrollment leadership in defining and articulating unique, progressive brand value propositions and creative and intellectual contributions of Parsons and Performing Arts to the university narrative.
- Strategic Brief Architecture: Author the foundational strategic and creative briefs that distill market data and college/program identities into actionable guides for Creative, Editorial, Paid Media, and Digital Content activation team members.
- Brand Stewardship & Recruitment Strategy: Collaborating closely with college‑dedicated colleagues, formulate, execute, and manage comprehensive annual strategic positioning, marketing and communications plans tailored to support brand awareness, reputation‑building, and student recruitment for assigned schools and programs.
- Enrollment Partnership Alignment: Work in close, parallel alignment with Enrollment Management (EM) and recruitment communications peers to ensure a seamless, high‑converting prospect experience that builds enrollment for undergraduate and graduate degree offerings.
- Targeted Campaign Strategy: Lead the development and deployment of prospect‑focused marketing campaigns across owned and paid channels to meet institutional enrollment targets.
- Assessment & Optimization: In collaboration with EMSP and BMC partners, establish clear success metrics and tracking KPIs for marketing initiatives, evaluating performance against targets to continuously optimize strategies and activations.
- Market Intelligence & Analytics: Initiate, monitor, and evaluate audience insights and competitive landscape trends in higher education and art, design and performing arts education to provide ongoing recommendations to academic leaders regarding program appeal and market trends.
- Cross‑Functional Orchestration: Act as the core liaison for assigned schools and programs with the integrated, dedicated BMC team and central spine resources, coordinating with PR, Social Media, and Online Marketing Platforms to integrate creative‑practice and scholarly content into web hubs, newsletters, and external campaigns.
- Public Activations: Integrate with the strategic marketing of major performances, events, and academic milestones to elevate the external visibility of creative education and our brands within the broader New York City and global community.
Now Qualifications list:
- Bachelor’s degree in marketing, communications, liberal arts, advertising, or a related field required.
- 7–10 years of progressive experience in strategic marketing leadership, brand strategy, or conversion‑driven communication roles within higher education, a non‑profit organization, or an agency setting.
- Proven track record of developing and executing multi‑channel marketing campaigns (digital, social, print, and web) that influence audience behavior and achieve concrete student enrollment or audience acquisition goals.
- Demon
for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Include a section only when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. Prefer few substantive sections over many thin ones. We need to extract substantive content. From posting: - Position/Role Overview: description of role, context, responsibilities. Could be "About the role" section. - STRUCTURE & RELATIONSHIPS: details about reporting, collaboration. Could be part of responsibilities. - Key Responsibilities: bullet list of responsibilities. - Minimum Qualifications: Education, Professional Experience, etc. - WORK MODE: in-person, hybrid possible. - SALARY: $100,000 per annum. - Benefits: list of benefits. We need sections: maybe "About the role", "Responsibilities", "Qualifications", "Benefits", "Pay". Possibly "Work Mode" but schedule? Not required unless posting states schedule. Work mode is not schedule but could be considered "Work Arrangement". The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include "Work Mode" only if matches one of those headings? Not listed. Could embed within About the role or Responsibilities. Probably better to include "Work Mode" as part of About the role or Responsibilities? The instruction says prefer few substantive sections over many thin ones. So we could combine work mode into About the role or Responsibilities. We need to output only HTML fragment, no /, no markdown fences. We need to use
for each section heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must preserve all substantive information; do not invent or summarize away detail.
We must remove boilerplate: equal opportunity statement, etc.
We need to ensure we don't include filler like "commensurate with experience". Not present.
Let's extract content.
**About the role** (maybe from Position/Role Overview and STRUCTURE & RELATIONSHIPS). We'll write a prose paragraph summarizing role: The New School is transitioning to two-college model; Marketing & Communication department creating supportive ecosystem; this Strategic Enrollment Marketing Director reports to AVP for Parsons and Performing Arts Marketing & Communications; embedded leader supporting specific schools and programs within Parsons and Performing Arts college; bridges storytelling with data-informed marketing strategies; ensures authentic representation; works with enrollment management, admissions, deans, faculty, etc. Also collaborates with event marketing, PR, community engagement, etc. Works with counterparts in sister schools and second college. This is substantive.
We could keep as a few paragraphs.
**Responsibilities**: list from Key Responsibilities bullet points.
Let's list them:
- Strategic Positioning, Awareness and Recruitment Marketing
- Academic Brand Advocacy: Support academic and enrollment leadership in defining and articulating unique, progressive brand value propositions and creative and intellectual contributions of Parsons and Performing Arts to the university narrative.
- Strategic Brief Architecture: Author the foundational strategic and creative briefs that distill market data and college/program identities into actionable guides for Creative, Editorial, Paid Media, and Digital Content activation team members.
- Brand Stewardship & Recruitment Strategy: Collaborating closely with college-dedicated colleagues, formulate, execute, and manage comprehensive annual strategic positioning, marketing and communications plans tailored specifically to support brand awareness, reputation-building, and student recruitment and for assigned schools and programs.
- Enrollment Partnership Alignment: Work in close, parallel alignment with Enrollment Management (EM) and recruitment communications peers to ensure a seamless, high-converting prospect experience that builds enrollment for undergraduate and graduate degree offerings.
- Targeted Campaign Strategy: Lead the development and deployment of prospect-focused marketing campaigns across owned and paid channels to meet institutional enrollment targets.
- Assessment & Optimization: In collaboration with EMSP and BMC partners, establish clear success metrics and tracking KPIs for marketing initiatives, evaluating performance against targets to continuously optimize strategies and activations.
- Audience Intelligence & Cross-Functional Collaboration
- Market Intelligence & Analytics: Initiate, monitor, and evaluate audience insights and competitive landscape trends in higher education and art, design and performing arts education to provide ongoing recommendations to academic leaders regarding program appeal and market trends.
- Cross-Functional Orchestration: Act as the core liaison for assigned schools and programs with the integrated, dedicated BMC team and central spine resources, coordinating with PR, Social Media, and Online Marketing Platforms to integrate creative-practice and scholarly content into web hubs, newsletters, external campaigns.
- Public Activations: Integrate with the strategic marketing of major performances, events, and academic milestones to elevate the external visibility of creative education and our brands within the broader New York City and global community.
We need to output as
- items. Could nest sub-bullets? Probably just flat list items; but we can include sub-bullets as separate
- with indentation? The instruction: use
- for any list of duties/requirements/benefits. It doesn't forbid nested lists, but we can keep simple.
We'll output each bullet as
- with the text.
**Qualifications**: Minimum Qualifications section includes Education, Professional Experience, Recruitment & Campaign Mastery, Scholarly Translation Skills, Collaborative Navigation, Communication Excellence, Technical Familiarity.
We can treat as list.
**Benefits**: list from "Why Join Us?" and "Benefits At The New School". Actually "Why Join Us?" is a paragraph about opportunity; then "Benefits At The New School" with highlights.
We need to include Benefits section only if posting actually states them. Yes.
We need to list benefits:
- Health & Wellness: Comprehensive medical, dental, and vision coverage
- Employee Assistance Program (EAP)
- Financial Wellness: Retirement plan administered by TIAA
- Qualified Transportation Expense Plan
- Work-Life Balance: Paid vacation and sick leave, with accruals starting on your first day
- Paid holidays and floating holidays
- Workmode & Telework Policy (if applicable)
- Professional Growth: Career advancement and professional development opportunities
- Access to university programs, lectures, and events featuring world-renowned speakers and organizations
- Tuition waiver benefit for eligible employees and dependents
- Additional Perks: Employee discounts with local vendors and service providers
We should keep as list.
**Pay**: SALARY $100,000 per annum.
We need Pay section only if posting actually states them. Yes.
We could also include Work Mode? Not required but could be part of About the role or Responsibilities. Since we have Pay and Benefits sections, we can keep About the role, Responsibilities, Qualifications, Benefits, Pay.
We must not repeat job title as heading. Not using.
We must not include Job ID/requisition numbers.
We must remove boilerplate: equal opportunity statement, etc.
We must not include application instructions.
Now produce HTML.
Structure:
About the role
... prose ...
Responsibilities
- ...
...
Qualifications
- ...
...
Benefits
- ...
...
Pay
$100,000 per annum
We need to ensure we don't include any empty sections.
Now craft prose for About the role: combine info.
Let's write:
The New School is transitioning to a dynamic two-college model that integrates all art, design, and performing arts into one college and liberal arts and social research into a second. The Marketing & Communication department is building a supportive, integrated administrative ecosystem that includes an enterprise-wide service spine and college‑dedicated M&C teams. Reporting to the AVP for Parsons and Performing Arts Marketing & Communications, the Strategic Enrollment Marketing Director serves as an embedded leader for the Parsons and Performing Arts college, supporting specific schools and programs (Parsons, Mannes, New School Jazz and Contemporary Music, New School Drama). This role bridges deep storytelling about the college’s education in design, creative and performing arts with rigorous, data‑informed marketing strategies to drive undergraduate and graduate enrollment. The director ensures an authentic, compelling, and differentiating representation of the brands, academic experience, and scholarly initiatives to prospective students and cultural influencers, working closely with enrollment management, admissions, deans, faculty, and the full suite of marketing functional teams (creative, editorial, media relations, digital platforms) and collaborating with event marketing, PR, community engagement, and counterpart teams across the two colleges.
That seems good.
Now Responsibilities list: we need to capture each bullet.
Let's list them as separate - items.
I'll write:
- Academic Brand Advocacy: Support academic and enrollment leadership in defining and articulating unique, progressive brand value propositions and creative and intellectual contributions of Parsons and Performing Arts to the university narrative.
- Strategic Brief Architecture: Author the foundational strategic and creative briefs that distill market data and college/program identities into actionable guides for Creative, Editorial, Paid Media, and Digital Content activation team members.
- Brand Stewardship & Recruitment Strategy: Collaborating closely with college‑dedicated colleagues, formulate, execute, and manage comprehensive annual strategic positioning, marketing and communications plans tailored to support brand awareness, reputation‑building, and student recruitment for assigned schools and programs.
- Enrollment Partnership Alignment: Work in close, parallel alignment with Enrollment Management (EM) and recruitment communications peers to ensure a seamless, high‑converting prospect experience that builds enrollment for undergraduate and graduate degree offerings.
- Targeted Campaign Strategy: Lead the development and deployment of prospect‑focused marketing campaigns across owned and paid channels to meet institutional enrollment targets.
- Assessment & Optimization: In collaboration with EMSP and BMC partners, establish clear success metrics and tracking KPIs for marketing initiatives, evaluating performance against targets to continuously optimize strategies and activations.
- Market Intelligence & Analytics: Initiate, monitor, and evaluate audience insights and competitive landscape trends in higher education and art, design and performing arts education to provide ongoing recommendations to academic leaders regarding program appeal and market trends.
- Cross‑Functional Orchestration: Act as the core liaison for assigned schools and programs with the integrated, dedicated BMC team and central spine resources, coordinating with PR, Social Media, and Online Marketing Platforms to integrate creative‑practice and scholarly content into web hubs, newsletters, and external campaigns.
- Public Activations: Integrate with the strategic marketing of major performances, events, and academic milestones to elevate the external visibility of creative education and our brands within the broader New York City and global community.
Now Qualifications list:
- Bachelor’s degree in marketing, communications, liberal arts, advertising, or a related field required.
- 7–10 years of progressive experience in strategic marketing leadership, brand strategy, or conversion‑driven communication roles within higher education, a non‑profit organization, or an agency setting.
- Proven track record of developing and executing multi‑channel marketing campaigns (digital, social, print, and web) that influence audience behavior and achieve concrete student enrollment or audience acquisition goals.
- Demon
for prose. We must preserve all substantive information; do not invent or summarize away detail. We must remove boilerplate: equal opportunity statement, etc. We need to ensure we don't include filler like "commensurate with experience". Not present. Let's extract content. **About the role** (maybe from Position/Role Overview and STRUCTURE & RELATIONSHIPS). We'll write a prose paragraph summarizing role: The New School is transitioning to two-college model; Marketing & Communication department creating supportive ecosystem; this Strategic Enrollment Marketing Director reports to AVP for Parsons and Performing Arts Marketing & Communications; embedded leader supporting specific schools and programs within Parsons and Performing Arts college; bridges storytelling with data-informed marketing strategies; ensures authentic representation; works with enrollment management, admissions, deans, faculty, etc. Also collaborates with event marketing, PR, community engagement, etc. Works with counterparts in sister schools and second college. This is substantive. We could keep as a few paragraphs. **Responsibilities**: list from Key Responsibilities bullet points. Let's list them: - Strategic Positioning, Awareness and Recruitment Marketing - Academic Brand Advocacy: Support academic and enrollment leadership in defining and articulating unique, progressive brand value propositions and creative and intellectual contributions of Parsons and Performing Arts to the university narrative. - Strategic Brief Architecture: Author the foundational strategic and creative briefs that distill market data and college/program identities into actionable guides for Creative, Editorial, Paid Media, and Digital Content activation team members. - Brand Stewardship & Recruitment Strategy: Collaborating closely with college-dedicated colleagues, formulate, execute, and manage comprehensive annual strategic positioning, marketing and communications plans tailored specifically to support brand awareness, reputation-building, and student recruitment and for assigned schools and programs. - Enrollment Partnership Alignment: Work in close, parallel alignment with Enrollment Management (EM) and recruitment communications peers to ensure a seamless, high-converting prospect experience that builds enrollment for undergraduate and graduate degree offerings. - Targeted Campaign Strategy: Lead the development and deployment of prospect-focused marketing campaigns across owned and paid channels to meet institutional enrollment targets. - Assessment & Optimization: In collaboration with EMSP and BMC partners, establish clear success metrics and tracking KPIs for marketing initiatives, evaluating performance against targets to continuously optimize strategies and activations. - Audience Intelligence & Cross-Functional Collaboration - Market Intelligence & Analytics: Initiate, monitor, and evaluate audience insights and competitive landscape trends in higher education and art, design and performing arts education to provide ongoing recommendations to academic leaders regarding program appeal and market trends. - Cross-Functional Orchestration: Act as the core liaison for assigned schools and programs with the integrated, dedicated BMC team and central spine resources, coordinating with PR, Social Media, and Online Marketing Platforms to integrate creative-practice and scholarly content into web hubs, newsletters, external campaigns. - Public Activations: Integrate with the strategic marketing of major performances, events, and academic milestones to elevate the external visibility of creative education and our brands within the broader New York City and global community. We need to output as
- items. Could nest sub-bullets? Probably just flat list items; but we can include sub-bullets as separate
- with indentation? The instruction: use
- for any list of duties/requirements/benefits. It doesn't forbid nested lists, but we can keep simple. We'll output each bullet as
- with the text.
**Qualifications**: Minimum Qualifications section includes Education, Professional Experience, Recruitment & Campaign Mastery, Scholarly Translation Skills, Collaborative Navigation, Communication Excellence, Technical Familiarity.
We can treat as list.
**Benefits**: list from "Why Join Us?" and "Benefits At The New School". Actually "Why Join Us?" is a paragraph about opportunity; then "Benefits At The New School" with highlights.
We need to include Benefits section only if posting actually states them. Yes.
We need to list benefits:
- Health & Wellness: Comprehensive medical, dental, and vision coverage
- Employee Assistance Program (EAP)
- Financial Wellness: Retirement plan administered by TIAA
- Qualified Transportation Expense Plan
- Work-Life Balance: Paid vacation and sick leave, with accruals starting on your first day
- Paid holidays and floating holidays
- Workmode & Telework Policy (if applicable)
- Professional Growth: Career advancement and professional development opportunities
- Access to university programs, lectures, and events featuring world-renowned speakers and organizations
- Tuition waiver benefit for eligible employees and dependents
- Additional Perks: Employee discounts with local vendors and service providers
We should keep as list.
**Pay**: SALARY $100,000 per annum.
We need Pay section only if posting actually states them. Yes.
We could also include Work Mode? Not required but could be part of About the role or Responsibilities. Since we have Pay and Benefits sections, we can keep About the role, Responsibilities, Qualifications, Benefits, Pay.
We must not repeat job title as heading. Not using.
We must not include Job ID/requisition numbers.
We must remove boilerplate: equal opportunity statement, etc.
We must not include application instructions.
Now produce HTML.
Structure:
About the role
... prose ...
Responsibilities
- ... ...
Qualifications
- ... ...
Benefits
- ... ...
Pay
$100,000 per annum
We need to ensure we don't include any empty sections. Now craft prose for About the role: combine info. Let's write: The New School is transitioning to a dynamic two-college model that integrates all art, design, and performing arts into one college and liberal arts and social research into a second. The Marketing & Communication department is building a supportive, integrated administrative ecosystem that includes an enterprise-wide service spine and college‑dedicated M&C teams. Reporting to the AVP for Parsons and Performing Arts Marketing & Communications, the Strategic Enrollment Marketing Director serves as an embedded leader for the Parsons and Performing Arts college, supporting specific schools and programs (Parsons, Mannes, New School Jazz and Contemporary Music, New School Drama). This role bridges deep storytelling about the college’s education in design, creative and performing arts with rigorous, data‑informed marketing strategies to drive undergraduate and graduate enrollment. The director ensures an authentic, compelling, and differentiating representation of the brands, academic experience, and scholarly initiatives to prospective students and cultural influencers, working closely with enrollment management, admissions, deans, faculty, and the full suite of marketing functional teams (creative, editorial, media relations, digital platforms) and collaborating with event marketing, PR, community engagement, and counterpart teams across the two colleges. That seems good. Now Responsibilities list: we need to capture each bullet. Let's list them as separate - items. I'll write:
- Academic Brand Advocacy: Support academic and enrollment leadership in defining and articulating unique, progressive brand value propositions and creative and intellectual contributions of Parsons and Performing Arts to the university narrative.
- Strategic Brief Architecture: Author the foundational strategic and creative briefs that distill market data and college/program identities into actionable guides for Creative, Editorial, Paid Media, and Digital Content activation team members.
- Brand Stewardship & Recruitment Strategy: Collaborating closely with college‑dedicated colleagues, formulate, execute, and manage comprehensive annual strategic positioning, marketing and communications plans tailored to support brand awareness, reputation‑building, and student recruitment for assigned schools and programs.
- Enrollment Partnership Alignment: Work in close, parallel alignment with Enrollment Management (EM) and recruitment communications peers to ensure a seamless, high‑converting prospect experience that builds enrollment for undergraduate and graduate degree offerings.
- Targeted Campaign Strategy: Lead the development and deployment of prospect‑focused marketing campaigns across owned and paid channels to meet institutional enrollment targets.
- Assessment & Optimization: In collaboration with EMSP and BMC partners, establish clear success metrics and tracking KPIs for marketing initiatives, evaluating performance against targets to continuously optimize strategies and activations.
- Market Intelligence & Analytics: Initiate, monitor, and evaluate audience insights and competitive landscape trends in higher education and art, design and performing arts education to provide ongoing recommendations to academic leaders regarding program appeal and market trends.
- Cross‑Functional Orchestration: Act as the core liaison for assigned schools and programs with the integrated, dedicated BMC team and central spine resources, coordinating with PR, Social Media, and Online Marketing Platforms to integrate creative‑practice and scholarly content into web hubs, newsletters, and external campaigns.
- Public Activations: Integrate with the strategic marketing of major performances, events, and academic milestones to elevate the external visibility of creative education and our brands within the broader New York City and global community. Now Qualifications list:
- Bachelor’s degree in marketing, communications, liberal arts, advertising, or a related field required.
- 7–10 years of progressive experience in strategic marketing leadership, brand strategy, or conversion‑driven communication roles within higher education, a non‑profit organization, or an agency setting.
- Proven track record of developing and executing multi‑channel marketing campaigns (digital, social, print, and web) that influence audience behavior and achieve concrete student enrollment or audience acquisition goals.
- Demon