Director of Social Media (Volunteer)

Mentor A Promise is a New York City–based nonprofit serving children and youth (ages 5–18) experiencing housing instability, grounded in the belief that every child is a Promise—full of potential, dignity, and possibility. We deliver consistent, high-quality programming across mentorship, literacy, social-emotional learning, and creative expression in shelters, schools, and community spaces, creating structured environments where students can grow, be seen, and build lasting skills. Through signature experiences like The Imagination Studio, The Kitchen Table, The Sound Lab, and The Story Space, we nurture academic development, emotional well-being, and creative voice, all within a trauma-informed, culturally responsive, and accessibility-centered framework. Our work prioritizes dignity-protective storytelling, consent-driven engagement, and deep community partnership, ensuring that how we serve is as intentional as whom we serve.

About the Role

We are seeking a Creative Director of Social Media & Digital Narrative Strategy to lead content architecture, campaign sequencing, and platform growth across MAP’s digital presence. This founding leadership role will:

• Define platform-specific voice and visual rhythm
• Develop cross-platform campaign rollouts
• Translate creative production into digital-native storytelling
• Align analytics with creative decision-making

The Director will ensure that every post, reel, carousel, and digital release reflects MAP’s dignity-centered mission while supporting measurable growth. This role requires creative authority, strategic thinking, and platform fluency.

About Social Media at PromiseStudios

PromiseStudios houses MAP’s creative engine — film, photography, publishing, fashion, animation, podcasting, and civic storytelling. Social media within PromiseStudios is not reactive posting. It is strategic narrative sequencing. Digital platforms are where:

• Campaigns launch
• Communities form
• Stories circulate
• Partnerships notice
• Institutional credibility grows

We approach social media as a disciplined extension of our creative ecosystem — balancing artistry, analytics, and mission alignment.

Responsibilities

• Develop and oversee MAP’s social media strategy across platforms
• Define content cadence and campaign sequencing architecture
• Collaborate with film, photo, publishing, and podcast teams to translate creative work into digital formats
• Establish platform-specific tone and engagement standards
• Oversee visual cohesion and caption discipline
• Develop audience segmentation and growth strategy
• Monitor analytics and adjust content direction accordingly
• Ensure safeguarding and media release compliance across all digital materials
• Guide content calendar planning and seasonal rollout
• Maintain timely, professional responsiveness via email and chat in Google Workspace

Qualifications

• Background in digital marketing, social media strategy, or creative communications
• Demonstrated experience leading multi-platform social campaigns
• Strong understanding of platform algorithms and engagement metrics
• Ability to integrate brand storytelling with performance optimization
• Experience managing creative contributors or distributed teams
• Strong strategic writing and visual literacy

Preferred Skills

• Experience in nonprofit or mission-driven digital campaigns
• Familiarity with youth-centered content strategies
• Experience launching creative brands or media initiatives
• Knowledge of analytics dashboards and growth tools
• Experience aligning social media with fundraising or partnership visibility

Commitment

• Founding leadership role
• Structured engagement (minimum 5–10 hours per week; scalable during major launches)
• Remote with NYC collaboration as needed
• 6-month minimum commitment preferred

At this time, leadership volunteer opportunities are limited to individuals based in the United States due to legal, safeguarding, data-privacy, intellectual property, and compliance requirements.

What You’ll Build

• A cohesive digital narrative system across platforms
• Structured campaign rollouts aligned with creative production
• Audience growth architecture
• A disciplined social presence rooted in mission and design excellence