Director of Social Media (Entertainment)

Key Responsibilities

• Lead overall social media strategy across channels.
• Build audience-first campaigns that strengthen brand presence, engagement, and cultural relevance.
• Manage editorial direction, content planning, publishing workflows, and platform best practices.
• Partner with creative, marketing, production, and leadership teams on launches, programming support, promotional beats, and always-on brand storytelling.
• Translate performance data into actionable recommendations that improve reach, engagement, and campaign effectiveness.
• Guide social execution from concept through launch, ensuring brand consistency and high-quality delivery. Manage agency and cross-functional partners as needed.
• Identify emerging trends, platform shifts, and new opportunities within entertainment and digital culture.

Qualifications

• 8+ years experience in social media leadership within entertainment, media, or television environments.
• Strong background in both strategic planning and day-to-day execution.
• Proven success leading brand campaigns, content launches, and audience engagement initiatives.
• Strong understanding of platform strategy, social analytics, content development, and production workflow. Able to operate at both leadership and execution levels.
• Experienced partnering across Creative, Brand, Marketing, Production, Communications, and Executive teams.
• Strong judgment, communication, and project management skills.

Contract

• Hybrid Work Schedule