Director of Social Media

Responsibilities

• Develop and oversee a comprehensive social media strategy (including Live Content) that aligns with our brand’s values and objectives.
• Continuously evaluate and adapt the strategy to stay ahead in the ever-evolving digital landscape.
• Lead the creation of visually stunning and compelling content, including photos, videos, graphics, live streams, and written copy, for use across our social media channels, website, and other digital platforms.
• Manage and optimize our presence on various social media platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, and X (Twitter).
• Stay up to date with platform updates and trends to maximize engagement.
• Foster and nurture relationships with our online community by responding to comments, messages, and feedback promptly. Encourage user-generated content and meaningful interactions.
• Ensure that all content is consistent with the Pixi brand in terms of style, quality, and tone of voice.
• Utilize analytics tools to track and analyze social media performance metrics. Provide regular reports and insights to the executive team, highlighting successes and opportunities for improvement.
• Develop and maintain a content calendar that ensures a consistent and cohesive brand presence across all digital platforms.
• Stay current with beauty and social media trends to identify opportunities for innovative content and marketing strategies.
• Responsible for the budget allocated to social media and content creation, ensuring efficient allocation of resources.
• Ensure all content adheres to industry regulations and best practices for transparency and authenticity.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
• Proven experience in a senior-level social media and content role within the beauty industry.
• Strong understanding of social media algorithms, advertising, and digital marketing trends.
• Exceptional creative and storytelling skills.
• Proficiency in social media management tools and analytics platforms.
• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Passion for beauty, makeup, and skincare trends.
• Ability to adapt to a fast-paced and dynamic environment.