Director of Social Media

About the role

The Director of Social Media owns social strategy for the agency and assigned clients, setting the vision and standards that guide social media work across accounts. This role leads and coordinates the social media department, directing staffing and resources across the team's workload. The Director partners closely with account leadership on key clients, plays an active role in new business, and works across departments such as Public Relations and Paid Media to build integrated campaigns that bring social strategy together with the agency's broader capabilities.

Responsibilities

• Own social media strategy and standards for the agency and for client accounts
• Manage and coordinate the social media department
• Direct staffing and resource allocation across the social media team's client workload
• Lead social strategy for a select group of assigned accounts
• Collaborate with PR and other departments to build integrated campaigns that align social with broader account strategy
• Support paid social strategy across the department, in partnership with the Paid Media team
• Review and guide performance analysis and reporting, including Google Analytics, to inform strategy and content decisions
• Oversee influencer marketing strategy and program direction across client accounts
• Support new business efforts to develop and pitch social strategy for prospective clients
• Stay ahead of platform, tool, and industry developments across Meta, YouTube, Reddit, TikTok, X, and Pinterest, and ensure the team is current on best practices

Qualifications

• Minimum of 5 years of experience in social media strategy, with prior staff-management experience preferred
• Experience with Google Analytics, as well as platform-specific reporting
• Experience across major social channels, including Meta, YouTube, Reddit, X, and Pinterest
• Experience with Sprout Social or a comparable social media management platform