Director of Social Media

About the role

Gupta Media is seeking a Director of Social Media to lead our Organic Media Department. The ideal candidate is a visionary strategist with extensive experience in building engaged communities, driving cultural relevance, and scaling organic impact for global brands, live events, and the creator economy.

Responsibilities

• Lead organic social and influencer marketing offerings, shaping always-on content, creator partnerships, and community engagement strategies.
• Scale organic discipline by driving creator-led strategies, cultural moments, and platform-native content.
• Serve as a strategic lead for high-priority global clients, developing long-term organic and influencer marketing roadmaps aligned with business objectives.
• Manage a team of strategists and social media managers, ensuring excellence at every stage of a campaign.
• Define the technology stack and operational processes for pitching, planning, and reporting, staying at the forefront of the creator economy and platform algorithm shifts.
• Communicate effectively using data to inform creative and strategic decisions, and foster a culture of curiosity and creative storytelling.

Requirements

• Bachelor’s degree or higher in Marketing, Advertising, Business, Communications, or related field.
• 8+ years of agency and/or brand-side experience with a dedicated focus on organic social media and influencer marketing.
• Proven experience managing complex clients and navigating the intersection of organic social and the creator economy.
• Deep expertise across the social ecosystem (Meta, TikTok, X, LinkedIn, YouTube, etc.), and a strong understanding of how organic social integrates with paid media and creative workstreams.
• A strong portfolio of successful campaigns demonstrating the ability to use storytelling to build awareness, engage new communities, and drive business results.
• Experience in managing a team of direct reports and building departmental workflows.
• Excellent communication skills and the ability to use data to inform creative and strategic decisions.

Qualifications

• A high level of enthusiasm and professionalism, with the ability to meet tight deadlines and adjust strategy as cultural trends shift.

Skills

• Strategic thinking and problem-solving.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively.
• Excellent written and verbal communication skills.

Benefits

At Gupta Media, we offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.

Pay

The anticipated base salary range for this role is $120,000 - $160,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

Schedule

Gupta Media is an office-first organization. Our Commitment: At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.