Director of Social Media

Vision & Strategy

• Build and own Sallie’s long-term social media strategy across all channels—aligned to company growth goals and brand pillars.
• Define channel roles and differentiated platform strategies that reflect how students search, learn, and connect today.
• Lead social listening and trend intelligence to identify cultural, platform, and behavioral shifts that inform strategy.
• Elevate community management by extending engagement into broader industry and cultural conversations.
• Explore, test, and operationalize new platforms, formats, and technologies.
• Build culturally relevant social-first moments that shift perception, spark conversation, and reinforce our mission.

Content & Creative

• Help develop social-first content that’s authentic, student-centric, and brand-elevating.
• Drive a creative point of view that blends insight, storytelling, and a passion for the craft.
• Champion new, bold ideas—anchored in data, relevance, and Sallie’s mission.

Paid, Influencers & Partnerships

• Oversee organic social strategy and partner with Growth teams for paid social.
• Build a scalable creator/influencer ecosystem that amplifies trust and connection.
• Develop platform and brand partnerships that strengthen reach and impact.

Analytics & Optimization

• Define KPIs, reporting rhythms, and insights frameworks.
• Translate data into actionable recommendations that evolve strategy and improve performance.
• Foster a test-and-learn culture grounded in insight, creativity, and experimentation.

Team & Collaboration

• Lead, mentor, and develop a multidisciplinary social team.
• Partner across Creative, PR, Product, and Customer Care for unified storytelling.
• Ensure social plays a strategic, respected role across the organization.