Director of Social Media

About the role

At Alliance Defending Freedom, you have the opportunity to stand for truth and defend the God-given right to live and speak it. Join us to protect religious freedom, free speech, the sanctity of life, marriage and family, and parental rights.

Responsibilities

• Own ADF's organic social media strategy and platform presence, driving follower growth, engagement volume/rate, and brand awareness.
• Contribute platform intelligence, audience insights, and content performance data to ADF's broader content strategy.
• Define channel-specific content approaches that reflect ADF's brand, voice, and mission while meeting the stylistic and behavioral expectations of each platform's audience.
• Direct the planning, creation, and publishing cadence of social media content in collaboration with your direct reports.
• Ensure the team maintains an active and consistent community engagement presence, monitoring comments, responding to followers, and representing ADF's voice across platforms.
• Partner with Creative Services and Communications on content production and rapid response priorities.
• Lead the social media team, providing clear direction, feedback, and professional growth.

Requirements

• Bachelor's degree in marketing, communications, or journalism.
• 8+ years of experience in social media for a large, complex organization or similar agency experience.
• 3+ years of experience managing a high-performing social media team.
• Advanced knowledge of social media algorithms and trends for each major social platform, as well as industry standard KPI's and metrics for each platform.
• Expertise in corporate branding and executing brand strategy through social media.
• Experience with Sprout Social or other social media management tools.

Qualifications

• Deep knowledge of social media algorithms and trends for each major social platform, as well as industry standard KPI's and metrics for each platform.
• Advanced knowledge of the marketing funnel and how organic social media plays a role in brand awareness, audience engagement and retention.
• Ability to build presentations and present content in a compelling way to large groups.
• Strong project management skills and ability to work under tight deadlines.

Skills

• Strategic thinking and execution.
• Content creation and management.
• Collaboration and coordination with cross-functional teams.
• Community engagement and crisis management.
• Leadership and team development.

Benefits

At Alliance Defending Freedom, we offer a competitive compensation and benefits package to support your well-being and growth. While we do not disclose specific salary ranges, our compensation is competitive with top non-profit law firms. Our benefits include 100% covered medical and dental insurance, medical and dependent care reimbursement, paid disability, long-term care, life insurance, and a 401(k) plan with a 4% company match. We prioritize work-life balance with paid time off and 12 paid holidays each year.