Director of Social Media and Influencer

Responsibilities

• Build and lead execution of social strategy to grow and engage Steve Madden’s social communities across priority platforms, strengthening brand relevance and improving performance through clear channel plans, content strategy, and measurement.
• Oversees development and delivery of social campaigns and always-on content that can be adapted and scaled globally, ensuring our content is best-in-class, thumb-stopping, and inherently social.
• Own the end-to-end influencer marketing strategy, from building and scaling a creator program across organic and paid influencer activations, affiliate, offline activations, campaign execution, and measurement.
• Set and own the KPIs for social and influencer: reach, engagement, earned media value, follower growth, and downstream conversion.
• Collaborate with larger brand teams (including brand, PR/Comms, creative) to ensure social media and content strategies are integrated into broader marketing efforts.
• Identify opportunities to bridge digital and on the ground product trends (in retail stores and at wholesale) as content and community building moments.
• Partner with performance marketing team on paid social amplification and attribution.
• Leads social governance, ensuring audit controls, compliance requirements, and documentation are in place across channels, markets, and partners.
• Own and manage the social content creation and influencer budgets.
• Establish and track KPIs for engagement, growth, and impact, leveraging analytics to continuously optimize strategy.
• Implement a test-and-learn approach, A/B testing formats, copy, and creative approaches to maximize performance.
• Stay ahead of platform updates, algorithms, and emerging features, ensuring we are always adopting best-in-class practices.
• Lead, develop, and inspire a team of ~5; building a high-performance culture grounded in clarity of ownership, strong feedback loops, and ambitious but achievable goal-setting.

Qualifications

• 8+ years of professional experience in Influencer Marketing, Social Media, or Brand Marketing; ideally both in-house and at a social/influencer agency
• 2+ years of team management experience; with proven ability to lead cross-functional teams, foster high-impact collaboration
• Experience in eCommerce and Retail; footwear/apparel/fashion experience a big plus
• Experience with affiliate marketing (ShopMy, LTK); TikTok Shop a plus
• A demonstrated track record of building or scaling influencer programs that drive measurable results — awareness, conversion, and brand affinity
• Deep fluency in the creator economy: how to structure partnerships, evaluate and tier creators, negotiate contracts, and build relationships that last beyond a single campaign
• Equal comfort with brand strategy and performance data: you can write a creative brief and present a channel dashboard in the same meeting
• Clear, confident communicator with senior stakeholders — you know how to tell the story of social impact to a marketing channel lead, or a skeptical cross-functional partner
• You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on

Pay

The expected base salary for this position ranges from $145,000-$170,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.