Director of Snowsports

About the role

The Director of Snowsports School provides strategic and operational leadership for all aspects of the Ernie Blake Snowsports School at Taos Ski Valley. This includes oversight of ski and snowboard instruction programs for adults and children. This leader is responsible for ensuring the Ernie Blake Snowsports School continues to be recognized as an industry leader by delivering best-in-class instruction, innovative programming, and exceptional guest experiences.

Responsibilities

• Lead all operational, strategic, and sales functions of the Adult and Children’s Snowsports School
• Recruit, hire, onboard, train, mentor, and retain Snowsports leadership, instructors, and support staff
• Build and maintain an inspiring, professional, and high-performing work environment that promotes employee engagement, accountability, retention, and continuous improvement
• Provide feedback, evaluations, coaching, and mentorship to managers, ensuring the embodiment of Taos Ski Valley’s Leadership Behaviors
• Maintain high standards of instructional quality and ongoing staff development
• Establish, maintain, and continuously improve service standards across all Snowsports programs and guest touchpoints to ensure exceptional guest experience across all Snowsports offerings
• Oversee Snowsports experience strategy and program mix to drive guest retention, participation, and revenue growth
• Drive personalized guest experiences with higher-end offerings
• Develop and implement video instruction into lesson offerings
• Drive program innovation and identify opportunities for growth, efficiency, and enhanced guest satisfaction
• Work with the Technical Director to create and implement an overall training strategy and goals for instructors
• Oversee all Snowsports School programming, including, but not limited to, adult group lessons, children’s group lessons, private lessons, guiding services, ski weeks, specialty programs, adaptive programs, school groups, and local programs
• Oversee specialty ski races and events related to Snowsports programming
• Oversee Snowsports Sales Team
• Oversee Children’s ski/snowboard rental operations and collaborate with Taos Sports rental department for compliance and higher level trainings when appropriate
• Work directly with managers and supervisors to manage daily operational planning, including staffing, scheduling, lesson capacity, and resource allocation
• Develop and manage annual operating budgets, labor plans, and revenue goals
• Monitor and analyze business performance, including revenue, labor costs, productivity, pricing, and program participation
• Maintain a visible and approachable presence with guests, instructors, and staff to support strong relationships and operational excellence
• Resolve escalated guest and employee concerns professionally and effectively
• Partner with Marketing, Central Reservations, Rentals, Lift Operations, Grooming, Ticketing, Ski Patrol, and other departments to support seamless guest experiences
• Ensure compliance with company policies, safety practices, and legal guidelines, applying leadership behaviors to uphold the highest standards
• Lead off-season planning, including hiring, training, product development, budgeting, strategic planning, and summer programming as applicable
• Maintain awareness of industry trends, best practices, and emerging innovations to ensure Taos remains a leader in Snowsports instruction
• Approve managers’ work hours and time-off requests
• Reliable attendance on all scheduled workdays
• Other duties as assigned

Qualifications/Knowledge

• Bachelor’s degree preferred in Business, Hospitality, Recreation, Education, or related field
• PSIA-AASI Level III certification or equivalent strongly preferred
• Trainer Accreditation or Examiner Status preferred
• 7+ years of experience in Snowsports, Ski School, or mountain operations leadership
• 3+ years of management experience leading large teams preferred
• Experience in developing strategic and business plans
• Strong knowledge of ski and snowboard instruction methodologies
• Strong financial leadership experience managing budgets, labor, and operational performance
• Strong computer skills, including Microsoft Office Suite and scheduling/reservation systems
• Ability to work a flexible schedule, including weekends, holidays, and evenings