Director of Sales (Utility Products)

Key Responsibilities

• Determines annual sales and budget plans by implementing marketing strategies and analyzing trends and results.
• Establishes sales objectives by forecasting and developing annual sales plans for regions and territories; projecting expected sales volume and profit for existing and new products.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Implements national sales programs by developing field sales action plans.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.

Sales Team Leadership & Performance Management

• Leads and develops a team of Regional Sales Managers, including recruiting, selecting, orienting, and training employees.
• Plans, monitors, and appraises job results; provides coaching, counseling, and performance management, including improvement plans as needed.
• Conducts performance evaluations, approves paid time off (PTO), assigns or delegates work, and provides ongoing guidance and support.
• Interviews candidates for open positions and builds a strong, high-performing regional sales organization.

Operational Execution & Cross-Functional Coordination

• Works closely with logistics, operations, and finance to ensure streamlined sales execution and effective inventory management.
• Keeps advised on company policies, procedures, and objectives and ensures accurate and consistent communication of these to customers.
• Maintains professional and technical knowledge through ongoing learning, industry engagement, and professional networking.
• Participates and contributes to the company safety program.

Market Intelligence & Strategic Initiatives

• Pursues special projects such as competitive investigations and market studies on new products.
• Maintains awareness of market conditions and customer needs to identify growth opportunities and support long-term strategic decisions.