Director of Sales – TOLA

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• Director of Sales – TOLA

  Responsible for driving member engagement, vendor alignment, and revenue growth across an established territory. The ideal candidate will live and work remotely from the TOLA region.

Professional Security Alliance, Inc. (PSA) helps its members grow stronger, more profitable businesses through preferred vendor relationships, financial programs, education, services, and industry connections. The Director of Sales turns those capabilities into measurable value for members while expanding participation across the territory.

This position requires strong relationship management skills, the ability to work cross-functionally across departments, and the ability to travel throughout the territory regularly. This is a regionally based position. The successful candidate must reside within the TOLA territory, preferably near a major Texas metropolitan area with convenient air travel access throughout the region.

PSA offers a competitive salary and comprehensive compensation package including base plus commission, medical, dental, vision, life insurance, 401(k) with match and safe-harbor contribution, Flexible Spending Accounts (FSA), tuition reimbursement, paid parental leave and PTO to qualifying employees. Base salary: $100,000 to $125,000 annually, plus uncapped commission. Expected on-target earnings (OTE) range from $150,000 to $175,000 annually based on performance.

The Director of Sales develops and executes a territory strategy designed to increase member participation, vendor adoption, and overall revenue growth. They manage relationships with PSA member companies within the assigned territory, maintain regular engagement with leadership and purchasing contacts, and identify opportunities to expand share of wallet through PSA programs and vendor partnerships.

The Director of Sales collaborates with PSA inside sales, customer success, and vendor management teams to support member growth and program adoption. They develop territory business plans, forecasts, and account growth strategies while providing market intelligence and performance updates to PSA leadership. They work with PSA vendor partners to align territory initiatives, promote new technologies, and support vendor growth within the PSA membership.

The Director of Sales tracks sales activity, member engagement, and opportunity development within PSA’s CRM system. They organize and participate in vendor demonstrations, training sessions, and member education initiatives. They represent PSA at member visits, industry events, trade shows, and PSA-hosted meetings.

The Director of Sales prioritizes strategic accounts and high-impact opportunities that drive meaningful revenue growth. They perform other duties as assigned.

The ideal candidate naturally develops trusted relationships with senior business leaders, enjoys helping customers solve business challenges and achieve growth, is self-directed, competitive, and accountable for results, thinks strategically while executing consistently, enjoys working across multiple stakeholders to drive mutually beneficial outcomes, and has 10+ years of successful B2B sales experience.

Preferred qualifications include experience in commercial security, life safety, audiovisual, or related technology markets, experience working with dealer, integrator, distributor, manufacturer, or cooperative business models, existing relationships within the TOLA security and integration industry, and experience with NetSuite or similar CRM platforms.

The position requires regular travel throughout the assigned territory, estimated at up to 50%, including attendance at PSA events, vendor meetings, and industry conferences. The physical demands described here are representative of those required to successfully perform the essential functions of the position. Reasonable accommodations may be made for individuals with disabilities.

The physical demands described here are representative of those required to successfully perform the essential functions of the position. Reasonable accommodations may be made for individuals with disabilities. While performing the duties of this job, the employee is regularly required to sit, use hands, talk, and hear. Occasional lifting of office materials up to 25 pounds may be required. Vision abilities required include close vision, distance vision, peripheral vision, and ability to adjust focus. This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.

About PSA Security: PSA is the world’s largest systems integrator consortium made up of the most progressive security and audio- visual systems integrators. Combined, PSA members boast over 500 branch locations, employ over 7,500 industry professionals and are responsible for over $5 billion annually in security, fire, life safety and pro audio- visual installations. PSA operates on a cooperative basis for taxes. The PSA Network elevates the industries we serve by providing membership exceptional education, networking, services and connections with technology partners. Be the rising tide!

Careers: If you are curious to learn more, our recruiting team is happy to help at careers@psasecurity.com. Formal applications must be submitted through this posting for consideration.