Director of Sales - National Accounts and Distribution

About the Role

Lead Ferris’ distribution strategy, key partner relationships, and day-to-day execution while building and scaling a National Accounts channel. This role strengthens and evolves a mature distribution model while developing the structure, programs, and approach to grow a National Accounts business. The Director will partner closely with distributors to drive performance and expand Ferris’ reach through new and existing channels—all while supporting a dealer-first strategy. This leader operates as both a strategic thinker and hands-on builder, bringing experience, enthusiasm, entrepreneurial spirit, and strong business acumen to drive results.

Ideal candidates will reside in the Milwaukee area. May also be remote, residing in the Midwest or Northeastern regions of the U.S.

Responsibilities

Distribution Leadership

• Own performance of the distribution business, including revenue, margin, forecasting, and execution
• Lead relationships with key distribution partners, driving alignment, accountability, and growth
• Enhance a mature model through improved processes, performance management, and partnership engagement
• Ensure distribution strategies align with and support the direct dealer channel

National Accounts Development

• Develop and execute a National Accounts strategy, including target identification and go-to-market approach
• Establish and refine programs, pricing, and support models to win and grow key accounts
• Build the foundation for a scalable National Accounts business, including processes, structure, and ways of working
• Convert opportunities into revenue through disciplined pipeline management
• Ensure alignment with broader channel strategy to maximize total business impact

Leadership & Collaboration

• Lead and develop a small team (1–2 direct reports) with clear accountability and ownership
• Partner cross-functionally across Sales, Marketing, Product, Supply Chain, and Finance to drive execution
• Build strong, trusted relationships internally and externally to influence outcomes and remove barriers

Performance & Planning

• Develop and manage plans, forecasts, and budgets
• Track and improve KPIs including revenue, margin, market share, and inventory health
• Use data and market insights to inform decisions and adjust strategy

Qualifications

• Bachelor’s degree in Business or related field
• 10+ years of sales or commercial experience, including distribution/channel management
• 5+ years of leadership experience
• Comfortable traveling up to 50% of the time
• Experience with National Accounts or strategic customer development preferred
• Strong business acumen across pricing, programs, and profitability
• Proficiency in Google Workspace and CRM/sales tools
• Experience in outdoor power equipment or durable goods preferred

Skills

• Entrepreneurial Mindset – Builds and develops new opportunities
• Collaborative – Works effectively across teams and partners
• Professional & Composed – Navigates complex situations with consistency and sound judgment
• Strategic & Thoughtful – Understands broader business impact and channel dynamics
• Results-Oriented – Delivers against revenue and growth objectives