Director of Sales & Marketing | Full-Time | Greenville SC Convention Center

Responsibilities

• Assume management responsibility for all services and activities of the Sales and Marketing Division, including the scheduling and booking of all facility events.
• Manage and participate in the development and implementation of goals, objectives, policies, and priorities of all sales and marketing programs and activities.
• Ensure proper adherence to brand standards related to OVG, the Greenville Convention Center, the City of Greenville, and the individual shows produced by venue.
• Conduct business evaluations with sales managers and provide assistance with client calls and meetings as support.
• Work with Show Manager to develop and monitor progress toward goals for sales, attendance, and guest experience for all self-produced shows.
• Select, train, motivate, and evaluate all sales, marketing, and show management personnel; provide or coordinate staff training; work with employees to correct deficiencies; and implement coaching, development, and progressive discipline procedures.
• Plan, direct, coordinate, and review the work plan for providing marketing, booking, sales, and show management services; meet with staff to identify and resolve problems; assign work activities, projects, and programs; monitor work flow; review and evaluate work products, methods, and procedures.
• Prepare written proposals; reevaluate potential business value of various events and clients; initiate contractual arrangements; finalize all booking arrangements; prepare contracts; negotiate rental and other rates as required.
• Conduct tours of facility for potential licensees; answer questions and provide information regarding facility capabilities.
• Direct and plan promotional projects and coordinate focused marketing programs; develop strategies for new markets and clients.
• Oversee the development of all facility advertising and marketing materials; analyze facility rental rates, schedules, and labor rates and modify as necessary.
• Participate on a variety of committees; attend and participate in professional group meetings; stay abreast of new trends and innovations in the fields of sales and marketing and public show management.
• Be active and forward-facing as the representative for the GCC in the community.
• Provide responsible staff assistance to the facility General Manager as necessary; prepare and present staff reports, owner reports, and other related correspondence.
• Respond to and resolve difficult and sensitive inquiries and complaints.
• Interpret and apply administrative and departmental policies and procedures.
• Communicate clearly and concisely, both orally and in writing.
• Establish and maintain effective working relationships with those contacted in the course of work.
• Provide excellent customer service assistance to internal and external clients.

Qualifications

• 5-7+ years of increasingly responsible sales and marketing experience, including direct people leadership experience, within a major public assembly facility (convention center preferred) or full-service convention hotel.
• Bachelor’s degree from an accredited college or university with major coursework in Hospitality, Marketing, Business Administration, or a related field.
• Previous experience producing public, ticketed consumer shows is a plus.
• Strong people leadership skills.
• Skilled in all customer service and administrative procedures established by the convention center.
• Skilled in public relations, oral and written communications, public speaking, contract negotiations, program planning, and auditing.
• Experience with modern and complex principles and practices of sales and marketing.
• Experience with supervision, training, and performance evaluation.
• Familiarity with pertinent federal, state, and local law codes and regulations.
• Ability to demonstrate supervisory and leadership skills and a thorough knowledge of convention planning and related activities.
• Advanced computer proficiency and Microsoft products knowledge, to include, at minimum, Excel, Word, Outlook, and Teams.
• Ability to identify potential problems and make plans for corrective action.

Pay

This position pays an annual salary of $90,000-$105,000 and is bonus eligible.

Schedule

The position is open until August 14, 2026.