Director of Sales & Marketing

Key Responsibilities

• Develop and implement the sales and marketing strategy aligned with WhyMaker's growth goals, ideal customer profile, priority markets, and offerings
• Own sales pipeline health, forecasting, conversion, revenue reporting, and performance
• Establish and maintain a healthy, qualified pipeline that supports company revenue goals
• Maintain deep knowledge of WhyMaker’s ICP, buyers, markets, customers, and opportunities
• Participate in strategic customer conversations and help advance and close high-value opportunities
• Generate a consistent flow of marketing-qualified leads
• Maintain consistent, on-brand messaging across sales and marketing campaigns, content, events, and outreach with revenue priorities
• Lead, coach, and hold the Sales and Marketing teams accountable with clear expectations, goals, and KPIs
• Hire, onboard, and develop future sales and marketing talent
• Partner with Educational Services and Business Operations to ensure effective sales-to-delivery handoffs, appropriate scoping, positive customer experience, and outcomes
• Develop strategies to increase repeat business, expansion, referrals, and long-term customer relationships
• Participate on the Leadership Team and work collaboratively towards growth, while addressing challenges and aligning departmental priorities with overall company strategy

Requirements

• 5+ years of progressive B2B sales, business development, or revenue experience
• 3+ years leading sales and/or integrated sales and marketing teams and strategy
• Comfortable operating in a fast-paced, growing company both strategically and hands-on
• Track record of improving pipeline health, conversions, forecasting, and revenue performance
• Strong analytical and CRM skills with the ability to use data to make decisions and manage performance
• Experience developing and implementing sales and marketing strategies that connect to measurable results
• Strong people leadership skills, including coaching, accountability, performance management, and team development
• Confidence navigating complex, multi-stakeholder client conversations and strategic sales opportunities
• Education, edtech, workforce development, energy, STEM, or mission-driven B2B experience preferred
• Experience with EOS and Monday.com (or comparable CRM) preferred
• Bachelor's degree or equivalent relevant experience

Benefits

Full-Time (40 hrs/week)

Flexible work schedule, EST hours

Remote-first, flexible work environment

$175,000 OTE (base + bonus)

WhyMaker provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.