Director of Sales & Marketing
About the role
Omni Las Colinas Hotel is seeking a dynamic Director of Sales and Marketing who brings strong leadership, revenue-focused upscale experience, and an interest in joining an industry leading company. Based in LOCATION you will engage in leading a team of associates in the areas of group sales, catering, convention services, marketing and revenue management.
The purpose of this position is to develop and execute strategic sales and marketing plans to generate and optimize overall revenues, through marketing, sales, promotion, advertising and public relations that will impact positively on the hotel resulting in a profitable return on the investment.
Responsibilities
- Manage experienced and successful sales team
- Implement and maintain Omni brand standards
- Emphasis on exceeding established group rate guidelines
- Develop, maintain and implement strategies/action plans to generate revenues for the hotel
- Motivate productivity of all sales staff through leadership, development and support
- Develop, maintain and implement creative and successful packages to fill identified need periods in all segments
- Active solicitation of key accounts to generate direct sales
- Maintain Sales Team's focus on a Proactive solicitation environment
- Assist in the achievement of overall Food and Beverage revenue
- Design and leverage all advertising and public relations opportunities
- Develop, maintain and implement the budgeting and forecasting process
- Effectively control all sales & marketing expenses to insure optimum operating profit
- Ensure that all administrative procedures are in place and functioning effectively
- Ensure that all required reports are completed on a timely basis
- Promote high visibility of hotel through active involvement in city activities, industry associations and trade shows
- Provide proper collateral and information vehicles to keep customers informed an updated on the resort
- Ensure a challenging and exciting environment to encourage full career development and personal growth
- Support and promote all corporate programs to increase customer awareness of Omni Hotels & Resorts and ensure that the customer receives the appropriate benefits of each program
Qualifications
Must have Sales & Marketing Experience in a luxury hotel/resort
Must have a minimum of 5 years of senior sales and/or marketing leadership experience managing more than 10 employees
College degree or equivalent experience preferred.
Proficient in use of Excel, Word and access database tools
Skills & Requirements
- Account Planning Skills
- Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations
- Management of the customer decision and relationship process
- Ability to communicate issues and concerns at all level of the organization
- Ability to direct and lead activities through internal and external resources
- Strong interpersonal skills and the ability to work in a team oriented environment
- Business planning skills and budget management skills
- Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition
- Creative And Strategic Skills
- Ability to manage multiple priorities and reprioritize when necessary
- Financial analysis skills
- Strong statistical analysis and business case development
- Communication skills including group presentations, written and oral
- Team management skills including participation, engages in difficult issues, and effectively influences non-direct reports
- Strong understanding and expertise in the sales & marketing process